Death by Chocolate Essay

How go for the makers of Death by c outee made their advertizing undefeated? Discuss the various techniques used and how they have been used. This is an analysis of the advertisement cobblers last by chocolate. It is an advert promoting a chocolate cake. The advertisement is rich in techniques which have been intentionally included to tempt consumers to indulge themselves and give in to the temptation of the cake. Looking at both pages of the advertisement it seems that there is a concealed message which could possibly be summarized as, go on, be a devil. It is approximately as if such devilish whisperings jump out at us. This message is communicated by the trident shaped classify in the hand of an ambiguous woman. Although we are given a motionless picture, there is an overwhelming spirit of movement towards the cake. The makers have included this as one of the techniques of the advertisement so that the consumers feel that they are place the fork. The optic imaginativen ess is designed to bring the devil out in you. Although the chocolate cake is brown, it is lace with a devilish crimson colour which adds to the Satan theme.It is interesting in this context that the word consumer is an centenarian name for Satan which again is some other technique used. It is clear that the makers of the advert have worked according to the tenet that it is the visual impact of an advertisement that is most effective. Most of the second page is covered with a crafty textured crimson colour on a white backdrop that mirrors the combination of the crimson streak chocolate on a white plate. Red is the colour of the devil, but it is also the colour of danger, tempestuousness and fury.White is the colour of virginity and the plentiful red suggests a loss of virginity. This technique is very effective as the contrast of the colours remind us of the naughtiness inside us which drives us to indulge ourselves in this mouth-watering cake. The producers of this advert h ave also relied upon visual influence and the psychological imagery conjured up by the slogan and larger writing rather than the small text. The slogan, its no angel cake is designed to reinforce the evil theme. The clever remark on the word angel causes commentator to dwell on this word and think about its meaning.Puns are always mentally stimulating and enjoyable, and it is as if the enjoyment gained from it is presented to the reader as a sample of the cake itself. In fact one gets the intuitive look that the designers have essay to make the whole advertisement tasty. The name of the advertisement itself, Death by Chocolate is think to be entertaining and comical. Although the word death is used, the intention is not to bring to mind fear or anxiety, but in fact, the effect is far from gloomy. The reader is invited to die and be wrapped up in the chocolate, or at least to be dying to eat the chocolate. For those who are fully tempted by the advertisement and go on to reading the small text, there is much more(prenominal) in store. The text starts off on the, naughty devil theme already developed by the visual imagery. The humour in the image of a vicar in The News of The World adds to the atmosphere of sheer evil. The use of brackets is another technique used which gives the reader the feeling that they are being told a secret, making them feel more involved with the text. This reinforces the effect of the use of the second person to make the reader feel personally addressed.The adjacent part of the text tries to use words to convert the visual imagery of the pictures and colours into a common sense taste. Words such as cakey-wakey, dark, bitter and sweet reinforce in the words which the readers have seen in picture, and the two together try to combine to bring the images to life. The French word, mi lange produces an exotic feeling that appeals to the average person. The combination of the words bitter and sweet, which in this contexts maybe oxymor ons gives a feeling of devilish menace.The words lascivious develop the theme of being naughty and gives verbal expression to the naked crimson on a virgin white background. Immediately after this we have a summons to sensual pleasure. It seems that the makers of this advertisement are trying to sell a chocolate cake by benevolent to peoples sexual desires which nowadays is a very popular technique used by producers. The sexual imagery is completed by the reference to Lolita at the end, who was a youthful twelve year old miss corrupted by an older man.In conclusion I think that the producers have been very booming in making this advertisement effective as a whole by creating strong visual imagery and reinforcing it with subtle but direct language. I feel that there is a clear and successful attempt to appeal to human weakness and carnal desire, which is arguably what makes this advertisement a successful one.