Food Habits Changing After Food, Inc

The documentary Food, Inc was created to show viewers what is being put on their plates and has given me an altered view towards the food industry which has drastically changed my food habits. Many emotional scenes were shown on this film to give viewers empathy towards the problem that is occurring. The documentary shows many vivid details and explains what is in the food that consumers eat. The film food, Inc influenced my habits of consumption by eating organic meats, purchasing most foods in the farmers market, and checking for food labels. I have learned that there is a big difference in organic and non-organic meats.Animals raised organically are not allowed to be fed antibiotics or other drugs and cannot eat genetically modified foods. Eating organic meats is not only helping animals but also preventing the consumer from a possible disease outbreak that may occur due to the mistreatment of animals. The meat comes from a sustainable farm that uses the manure productively as org anic fertilizer. The manure is â€Å"pure,† coming from animals fed an organic diet which ensures consumers that there will not be any exposure to chemicals. Consumers feel safe knowing that the certified organic meat won’t hurt them in the long-run.Going to a farmers’ market helps consumers because everything is fresh, locally grown, and certified organic which gives the buyer no doubts. When purchasing meat from an organic farm stand at a farmer’s market, consumers support that farm. On the other hand, buying non-organic meat that isn’t local, free-range, or ranch-raised from a supermarket chain will most likely support a multinational food corporation. After the experience change in some of the famers’ supermarkets, I also started realizing the foods tasted better and after eating, I felt lighter and full at the same time.I also saw that costs were higher than the farmers’ markets but it truly made a difference to purchase organic produce and meats. It decreased health risks like diabetes and obesity. Food labels are essential to consumers because they stay alert with what they eat everywhere they go. I have always wondered how many calories are in the food in restaurants as well as other types of foods that I buy at the grocery store. Most restaurants don’t list the actual nutritional value of their food which is why it’s important for consumers’ to remember to check and be aware of what is going to be in their bodies.The film transmits this message to its viewers by showing consumers foods that have glucose and Trans fat than expected. There can be many ingredients or a high number of calories that a consumer may not know about but after looking at a label, it will give the consumer peace of mind or change their mind on whether they will eat it or not. Food, Inc helped me realize and understand that it’s critical for consumers to be cautious about how different foods can affect t heir overall health. This led me to change some of my eating habits such as buying organic meats, which helped me choose my foods wisely.Being aware lets consumers like me stay healthy. Food, Inc taught me a lot about buying organic animal products because it’s better for health, the community, and it can also benefit consumers in the long-run. I would recommend that all consumers watch this film and understand the positive aspects of it because it gives some critical points about the food industry and backs them up with evidence. Food is important for the body and it helps an individual survive every day, but it can also be deadly. It’s all about making the right decisions when it comes to the consumers’ food habits.

Who is responsible for the downfall of Macbeth and how far does he fit the role of a Tragic hero?

In my essay I am going to be writing about who is responsible for the downfall of Macbeth and how far does he fit the role of a tragic hero. During the play we see how Macbeth's attitude changes. For example, at the beginning of the play, when he meets the witches, it is the witches want to meet him, â€Å"There to meet with Macbeth,† When he first meets them he talks in mannered voice. However after he becomes a king, he goes back to meet the witches and he is more demanding. In my opinion, there are many people responsible for Macbeth's downfall, Lady Macbeth, the witches and Macbeth himself. I am going to be discussing how they individually responsible and how they contribute to his downfall. For the second part of my essay I have been asked to discuss how far he fits the role of a tragic hero. A tragic hero is the main character who at the beginning is good, brave and noble but who changes because of a fatal flaw. A fatal flaw is a kind of mistake that is very dangerous. It could lead to lots of people suffering. I think Macbeth does fit the role of a tragic hero. He was born of Noble blood. At the begging he is a brave man, known as a noble man, and would do anything for his country and his king. â€Å"For brave Macbeth, well he deserves that name,† This tells us that people at the beginning people thought that he was brave. However, at the end becomes bad and kills the king, his friend Banquo and Macduff's family. The fatal flow of Macbeth is his ambition and desire. His ambition and desire made his country and himself suffer. â€Å"My way of life is fallen into the sere.† This shows that he has realized his mistake, which is another thing related to the title ‘tragic hero'. At the end the tragic hero realizes their mistake. In my essay I will be discussing who is responsible for his downfall which leads him to become a tragic hero. Macbeth was based in the 16th century. Supernatural belief during the 16th Century was a huge part of the resulting deaths of thousands of innocent people. Many years ago, people couldn't find any evidence to what caused the natural things like lightning in the sky, rain, birth and death. Because of this, they believed that natural things were controlled by the witches. They believed that witches can do various things, for example, they can control the weather, they can predict the future, they could fly, they could swim and also mostly they were women. Some women were put in the witch test. They would drop somebody in the water and if they can swim, they were witch and they would be punished to death. If they can't swim, they would drown and die. In my opinion, the first people who could be held responsible for Macbeth's downfall are the witches. At first Macbeth was a noble and a loyal man who would never even think about killing his king. However, the witches gave him the idea of becoming king. They prophesied his future. The prophecies were: 1 WITCH: â€Å"All hail, Macbeth! Hail to thee, Thane of Glamis!† 2 WITCH: â€Å"All hail, Macbeth! Hail to thee, Thane of Cawdor!† 3 WITCH: â€Å"All hail, Macbeth, that shalt be King hereafter!† These prophecies were saying that he is the Thane of Glamis; he will become the Thane of Cawdor and would eventually become the king. At first Macbeth didn't believe in them. However, as soon he found out that he was the Thane of Cawdor, â€Å"He bade me, from him, call thee Thane of Cawdor.† He started to think about the prophecies again. â€Å"This supernatural soliciting cannot be ill, cannot be good. If ill, why hath it given me earnest of success, Commencing in a truth? I am Thane of Cawdor. If good, why do I yield to that suggestion?† On the other hand, the witches never told him to kill the king. They never told him he had to do anything. He could become the king like he became the Thane of Cawdor. In my opinion, we cannot really say they are entirely responsible for his downfall. God gave free will so he could have chosen not to listen to the witches. I think Macbeth could have ignored the witches' prophecies like Banquo. Banquo was also given prophecies. The prophecies for Banquo were: FIRST WITCH: â€Å"Lesser than Macbeth, and greater.† SECOND WITCH: â€Å"Not so happy, yet much happier.† THIRD WITCH: â€Å"Thou shalt get kings, though thou be none.† Macbeth went on to not only kill the king; he also killed his friend Banquo and Macduff's family. He did this because he thought that Banquo's children would become the king and that the witches had placed a â€Å"barren sceptre† in his hand. So he tried killing Banquo's son but was failed to kill him. He wanted his children to become the king after him. Also the witches were involved in giving him the idea of killing Macduff's family. After he became the king of Scotland, he went back to the witches to find out more. They gave him three more prophecies, these prophecies were given by the witches' master, and they were: FIRST APPARITION: â€Å"Macbeth! Macbeth! Macbeth! Beware Macduff; Beware the Thane of Fife.† SECOND APPARITION: â€Å"Be bloody, bold, and resolute; laugh to scorn the power of man, for no one given birth to by a woman shall harm Macbeth.† THIRD APPARITION: â€Å"Be lion-mettled, proud, and take no care who chafes, who frets, or where conspirers are: Macbeth shall never vanquish'd be until Great Birnam Wood to high Dunsinane Hill shall come against him.† After hearing these prophecies, Macbeth felt invincible. He thought everyone is born of women so why should he be scared of Macduff, â€Å"Then live, Macduff. What need I fear of thee?† He also, after hearing the third prophecy, said â€Å"That will never be. Who can impress the forest, bid the tree unfix his earth-bound root? Sweet bodements, good! Rebellion's head, rise never, till the Wood of Birnam rise, and our high-placed Macbeth.† These prophecies led him to kill innocent people, the Macduff's family. I also think that Lady Macbeth can also be held responsible for her husband's downfall. The witches gave Macbeth the idea of becoming the king but Lady Macbeth persuaded him to kill Duncan. Lady Macbeth urged her husband to commit murder and it was this action that led to Macbeth's downfall but she did not know that he would go on to kill again and again. Nevertheless, she was just responsible for the murder of King Duncan but after he decided to kill more people, like Banquo and even Macduff to hide his sins. After Lady Macbeth receives the letter about how one of the prophecies from the witches came true, she calls upon the evil spirits. â€Å"Fill me, from the crown to the toe, top-full of direst cruelty.† She knows that Macbeth is a good person and he would not kill Duncan, â€Å"Yet do I fear thy nature: it is too full o' the milk of human kindness.† In Shakespeare's time women weren't treated equal as men. She would've have had more powers because if Macbeth becomes the King, then she can become the queen. Macbeth, on the other hand, does not like the idea at first of having to kill his king to take his position. He gives lots of reason to not to kill the king, â€Å"First as I am his kinsman and his subject, strong both against the deed; then, as his host, who should against his murderer shut the door, not bear the knife myself.† He also says that Duncan has been a good king. â€Å"†¦Duncan hath borne his faculties so meek, hath been so clear in his great office, that his virtues will please like angels.† Lady Macbeth becomes aware of her husband's weakness, and persuades him, allowing his ambitions get the better of him, and believed that it was her responsibility to guide Macbeth to being king. She accuses him of being coward and not a man. â€Å"And live a coward in thine own esteem,† here she says that is she living with a coward. Also she says what she would do if she promised something, â€Å"How tender ‘t is to love the babe that milks me: I would, while it was smiling in my face, have plucked my nipple from his boneless gums, and dashed the brains out, had I sworn as you have done to this.† This shows that she would have done anything she promised, although she is a woman, so he should do as he has promised to be a man. Macbeth tries to make Lady Macbeth understand the possible consequences for killing the king. He always tries to back down, â€Å"We will proceed no further in this business: he hath honoured me of late; and I have bought golden opinions from all sorts of people,† but she is always calling him coward and says he is not a man. He is scared if somebody finds out. He is ready to take on the consequences of the hereafter but he is afraid of the consequences of this life. â€Å"But, in these cases, we still have judgement here,† this confirms that he knows he is going to get punished on earth, which he is scared of. The final thing that is responsible for Macbeth's downfall is Macbeth's ambition. Macbeth could not control his urges to be King. He followed his ambitions without regard to humanity or the affects his actions would have on the people around him. He carried on and listened to his wife and the witches. Macbeth had a choice but he picked the bad choice and chose to kill the king and then later decided himself to kill again and again. â€Å"I have done this deed.† Lady Macbeth only manipulated him to kill the king, but the decisions to kill and Banquo and the Macduff family were his own. He decided to kill these people listening to the prophecies of the witches. He killed Banquo, and tried to kill Banquo's son, because he didn't want Banquo's children to be the king. He decided to kill Macduff because of the prophecies that were given by the witches the second time. Evidence that shows that he wanted to become the king is he wrote the letter to his wife. He wanted support from his wife. He should not have written the letter to his wife and not let her know about the prophecies. He chose to let her know and chose to let her persuade him to kill King Duncan. Writing the letter to his wife informing her about the witches and their prophecies shows that becoming king was initially in his mind. Macbeth was not weak but his ambitions made him morally weak. At the beginning of the play, Macbeth was described as a brave warrior who was loyal to his king. The king also liked him, â€Å"And, when he reads thy personal venture in the rebels' fight, his wonders and his praises do contend,† but like any other person, he had his fatal flaw. His fatal flaw was he had ambitions â€Å"vaulting ambition†. In conclusion I think that it was the witches and Lady Macbeth who are responsible for the start of his downfall. If the witches had not given him the idea of becoming a king then he probably would not have thought about becoming the king. If Lady Macbeth had not influenced him, then he probably would have stopped. However, Macbeth did listen to the witches and Lady Macbeth. Then he is the one who is actually responsible for his downfall. He is the one made the final decision and he is the one who led him self into the role of tragic hero. He made himself suffer, â€Å"My way of life is fallen into the sere.†

Arab Culture Essay Example | Topics and Well Written Essays - 500 words - 1

Arab Culture - Essay Example This essay tends to probe into how the status of women is determined in Arab culture. It is frequently argued that religion in Arabia treated women as inferior to men. The proponents of this view point out that women were denied leadership roles, and they were told to be submissive in every sphere of social life. The extremist religious doctrines and ideologies were implemented to control them in society as well as in their families. The religion from the ancient period onwards prevents women from entering the main place of worship where men folks are free to enter and worship. For instance, as Baden points out, the Shariah law of Islam, through personal status laws, continues to govern the area relating to marriage and family life in most Muslim countries. As the holy Quran has given different social roles to men and women, women’s role is restricted to the household affairs alone. Theoretically, women are allowed to engage themselves in other activities only if it does not conflict with their family obligations (3-10). But this cannot be taken for face value as women today are as competent as men in all aspects even as bread winners. However, the conservative Muslim laws and the provisions of the holy Quran are expected to be observed by normal Muslims. So, a sudden change cannot be expected. Traditionally the Arab Muslim women are married at their younger age to a man of their father’s choice. In most cases the grooms are older than the father of the bride. Here, the girl has no voice to resist the decision of her father. In countries like Kuwait, even today, women do not have the right for adult franchise. In some other countries including Saudi Arabia, Jordan and Egypt, there prevails a law that states the inheritance of women must be less than that of men. The law in Morocco excuses the murderer or injury to a wife who is caught in the act of

Principles of Economics Essay Example | Topics and Well Written Essays - 750 words - 1

Principles of Economics - Essay Example The economic success of a country derives its roots from the works of individuals. As a result, when individual are well conversant with the principle of economics, overall success is achievable. This paper seek to give an in-depth analysis of how the realization that economic principles underlie the choices we make at a personal, business and societal level has sparked today’s growing interest in economics. Economic Principles Before a commodity reaches the hands of a consumer, it usually undergoes various stages of development. Some of these stages include production and distribution. The entire process is referred to as economics and its contribution to development cannot be neglected. The economics principles usually give an overview of how the economy works. In the achievement of success, a proper understanding of the basics methods and concepts used by economist is necessary. Some of the principles of economics include: (A). Scarcity It is evident that the human needs ar e more than the resources available. As a result, not all the human needs can be satisfied at the same time. In economics, there are two categories of goods namely, free goods and economic goods. Free goods are available free of charge in nature while economic goods are limited in their supply (Mankiv, 2011). As people have been enlightened about scarcity, they are able to make sound decisions on the available resources thus increasing their efficiency. This is favorable for economic development. (B). Rationality In life, not everything comes as expected. As a result, proper reasoning is very necessary in ensuring that one gets a proper understanding situation. Making a rational decision is necessary, as it is optimal in achieving a goal. It usually takes into account all the merits and demerits before coming into a conclusion but taking into account the possible alternatives (Smith, 2008). By the people making sound decision, they are able to make proper economic activities and thu s this has sparkled today’s growing interest in economics. (c). Preferences When a person is offered various items, he is likely to choose one out of the many. The decision to choose one is specifically dependent on an individual. This is mainly derived from the person’s attitude towards the subject. In essence, preference is not static but dynamic over time. This is mainly determined by the person’s knowledge on the item. Because people are equipped with different preferences, they allow them to explore the utilities of all the available options (Loewenstein, 2007). Since by making preferences one increases the net utility, it directly and indirectly influences economic development. (D). Restrictions If a person was to be asked on the items he would desire in life to achieve his set goals and objectives, it is evident that there are always restriction that would hinder him from achieving them. Some of restriction are clearly indicated in the budgets and input c ost. For example, if the input cost is very high beyond the capability of a person, then he is bound not to undertake the transaction. Under such conditions, maximization is challenged. Therefore having clearly understanding how to maximize when restriction are there is necessary in ensuring that economic development is achieved. (E). Opportunity Cost This derives its roots from scarcity. Due to scarcity, the resources available to a person

Behavioral Interviewing and Interrogation Techniques Essay

Behavioral Interviewing and Interrogation Techniques - Essay Example While he was standing in line, my cousin’s wife decided to go around the mall and just meet him somewhere after he was done. Around fifteen minutes after his wife left, my cousin left the bank. He called her on her cellular phone but there was no answer. So, he went to the usual shop he knew she liked. Five minutes later, his phone went off and it was his wife calling from the bank. He tells her to wait for him there. When they meet, he finds out that she had been on her way back to the bank, located on the first level, right after he had gone to the second level to look for her. They tried a newly-opened Italian restaurant for lunch. He got a medium-sized pizza for himself and she had an order of spaghetti. After eating, they headed to the supermarket to buy what they needed for the week. When they were done at the supermarket, they decided to head home so my cousin’s wife could take a nap. On the way home in the car, my cousin’s wife fell asleep and didn’t wake up until they got home. Since she was able to sleep a bit in the car, my cousin’s wife announced that she was making dinner early so she and my cousin could watch a movie at home before going to sleep. My cousin agreed. I think that the structural technique was better in this situation because I did not really want to know anything in particular. In the beginning, I used the traditional technique and asked the WH-questions. (Gosselin, 2007, p. 4-5) This is why I was able to know the date and time of some events. However, unless I asked something, my cousin would not give me additional information. Later on, I switched to the structural technique. This proved to be a lot better. I was still about to get information from my cousin. Moreover, he sensed that I was urging him to continue after his replies so he continued telling me his story. I mostly nodded to show him I understood what he was saying. I also asked follow-up questions which encouraged him to talk more. Since he was very

Criminological theories with the context of social policy Essay

Criminological theories with the context of social policy - Essay Example 5). Looking at the lens of criminological theories, their essential applications could be primarily seen in the creation of various social policies which are mostly grounded on the bases of effective criminological theories. According to Dr. Paul Knepper (2007), various criminological theories—which basically resulted from the instituted questions regarding crimes—have led to the institution of a diversified array of policy implications—i.e., social policy, which concerns social welfare (p. 3). Most of the different criminological theories contributed significantly to the institution of social policy which grounded on the very core of such criminological theories. In fact, there were different social policies (and policy implications) which were formed and directed to addressing the problems of crimes stipulated and made essential by the different criminological theories. Education policy, for example, has been one of the major social policies, which has significant relationship to crime reduction (p. 83). Moreover, social policy creation through the basis of criminological theories is likely to proliferate in various strata with which various policy programs are implemented prior to the assertions embedded in each criminological theory. As being holistically stipulated in the account of Eric See (2004), the variously identified criminological theories significantly have their corresponding social policies presented and implemented. Cases in point are the programs which yielded solutions and alternatives in addressing crimes grounding essentially on Choice and Deterrence theory of criminology. Choice theory stipulates that it is the very choice of an individual to engage him/herself in and commit crime. This criminal act should therefore be responsibly blamed to the individual who performed the act and not to

Materials Assignment Example | Topics and Well Written Essays - 2500 words

Materials - Assignment Example Storage tanks and other structures operating in a corrosive environment would prefer the use of stainless steel material of density 8200kg/m^3. ((Bansal R.K, 1998) Measurement of densities is critical since a defective product with a cracks or porosity would indicate a different density. Determination of density of a component indirectly leads to the calculation of the total weight of the structure and the corresponding stress due to this self weight. 2. Stress and Strain- Stress is defined as the intensity of force or force per unit area. In an engineering design the maximum allowable stress for a particular material is predefined and is a function of its yield strength. Therefore when a member has stresses beyond the allowable range, the area resisting this force is increased to bring it within the allowable range. Strain is defined as defined as the elongation of a structure per unit length. Calculating the strain helps the design engineer in comparing the values with the maximum allowable deflection.( Timoshenko Stephen and Gere James, 2004) 3. Tensile and Compressive strength- When a force is applied on bar or a structure in such a manner that it forces it to elongate, the resulting stresses are tensile stress. The maximum value of this particular stress for a particular material is called Tensile strength. ... The behaviour of the material is linear till this point. (b) The strain increases rapidly and the material shows elastic behaviour up to the elastic limit. (c) Beyond this point a significant increase in strain has only a minor change in tensile force. The material at this point is yielding and the point at which this starts is called the yield point. (d) Beyond the yield point to the lower yield point the material show plastic behaviour with large change in strain showing no change or a partial dip in stress values. The material is thus encountering plastic deformation.( Timoshenko Stephen and Gere James, 2004) 5. Modulus of Elasticity- As discussed in the previous graph stress is directly proportional to strain up to the proportional limit i.e Stress ? Strain or Stress= E x Strain. E here represents the Modulus of Elasticity and is dependent on the nature of the material. The elongation for a bar of length L, cross sectional area A under the impact of a force P having modulus of el asticity as E is given by ?L= P*L/(A*E). Modulus of elasticity is therefore critical in evaluating deflections. ( Timoshenko Stephen and Gere James, 2004) Experiment using Round piece of mild steel ( Timoshenko Stephen and Gere James, 2004) Reading Load Extension Strain Stress 1 50 0.09 0.00046 0.10186 2 100 0.19 0.00097 0.20372 3 150 0.29 0.00149 0.30558 4 160 0.34 0.00174 0.32595 5 165 0.46 0.00236 0.33614 6 170 0.78 0.004 0.34632 7 180 0.84 0.00431 0.36669 8 190 0.91 0.00467 0.38706 9 200 0.98 0.00503 0.40744 10 210 1.07 0.00549 0.42781 11 220 1.24 0.00636 0.44818 12 230 1.49 0.00764 0.46855 13 240 1.88 0.00964 0.48892 14 250 2.39 0.01226 0.5093 15 255 3.95

Globalisation Essay Example | Topics and Well Written Essays - 2750 words - 1

Globalisation - Essay Example There are a number of factors that contribute to the existence of international business. The first is the degree of demand for a product across the world. The second factor focus on diversity in tastes and preferences and buying behaviour of consumers from in both the mother country and other countries. For instance, there has been an increase in the market of organic products all over the world in past years. Therefore, companies that engage in production of organic products will have a ready market all over the world. The third one is the removal of boarder barriers, such as import and export taxes, flight barring, and currency risks. However, transaction of business internationally has an impact on risks facing these businesses and in management of those risks. It is a fact that every business has risks involved in its operation. However, unlike local businesses where the business accountant or lawyer knows the risks to expect the global market is more complex and complicated in those different countries have different business environment. For example, a business in an industrialised county does not face similar risks and challenges in managing risks compared to those that a business in a developed country would face (Mclvor, 2000). According to a survey conducted by AON Company (2011), some of the risks that an international business would face are economic delays, regulatory changes, business interruptions, high completion, price risks, reputations damage, and cash flow risk, failure in supply chain, third party liability, and failure to retain the top talent. These risks are influence by the political diversities, cultural differences, legal issues, economic and financial issues, and differences definition of risks. In managing these risks, most international businesses prefer insurance despite the alternative methods of risk transfer and financing. There are a number of factors that would influence a business to opt insurance as part of their risk fina ncing strategy, these includes authorisation, coordinated global insurance programme, compulsory insurances, taxation issues, the condition of local insurance market, and influences of reinsurers. Most international businesses use captives insurance in purchasing and managing their insurance portfolio. Globalisation Globalisation is a terminology used to describe the interactions and integrations amongst government, companies and people from different countries. In business, globalisation is into two parts which include globalisation of the market and globalisation of the product. Globalisation in the market is where distinct markets from countries all over the world merge to form a global market. There a number of factors influencing globalisation of the market. The first one is falling of border barriers whereby businesses are free to conduct business transactions across the borders. The second is striving to satisfy the taste and preferences of the consumers worldwide. For exampl e, smart phone’s demand in the world has increased tremendously over the last few years. Therefore, forces of demand have led the smart phone company to become an international company. The last one is standardisation of product such that the products are acceptable worldwide. An excellent example of a company whose product meets the global standards is Coca-Coca Company (vogt, 2012). Production, packaging and distribution of Coca-Coca Company products allow it to fit in the global market. Globalisation of products occurs when a company from a developed country establish a production plants and start producing in a developing country. The developing countries mostly offer cheap labour, land and low start up cost. For example, outsourcing of cheap labour and technological innovations are becoming global

Middleby Corp Essay Example | Topics and Well Written Essays - 1750 words

Middleby Corp - Essay Example Finally, the report includes a personal recommendation from the author, and a hypothetical recommendation from the owner of the Dallas Mavericks Basketball Club, Mark Cuban. Real GDP is forecast to contract by 2.6% in 2009 as the financial crisis and the housing downturn take their toll on domestic demand. Massive fiscal and monetary stimulus will lead to a recovery of growth to 1.4% in 2010. Average consumer price inflation is set to turn negative in 2009 as a result of declining commodity prices. Inflation should turn positive again in 2010, but will remain low owing to the massive slack in the economy. The Feds forecasts show that its staff now expects the unemployment rate to rise to between 9.2% and 9.6% this year. The central bank had forecast in January that the jobless rate would be in a range of 8.5% to 8.8%, but the unemployment rate topped that in April, hitting 8.9%. I believe the stock market will recover to pre-crash numbers by April of 2010. From there, prices should remain stable because investors will still be a little skeptical, and then rise at about 15% for three years to follow. Discussion: The results seem to indicate that Middleby Corporation’s financial progression is well directed into the future; yet, it’s also clear that if a stock purchase is not made in the immediate future it could soon become overvalued. These finds, supplemented by the previous report, constitute substantial analytical information. The information demonstrates to a reasonable level that the company will continue its positive growth for the following five years. For current and prospective investors, the historical data demonstrates that the stock will increase at a minimal level. In regards to the market forecast and contemporary economic trends, my recommendation is to retain the stock. The company seems to have a strong foundation and will continue to grow. The industry is thriving, and the company is excelling

Psychology Assignment Example | Topics and Well Written Essays - 250 words

Psychology - Assignment Example For her, it was Mr. Cotton who raped her and she believed that with all of her conviction. Our schema is such that once we think something, that memory has a tendency to remain unchanged. Jennifer made her choice, and in the subsequent trial, was so sure Mr. Cotton was the rapist that she exhibited physiological symptoms that further accentuated her belief that he was the one. I believe that Mr. Cotton was wrongly accused as well because his face was one from which Jennifer got to choose. As our schema influences what we look for in any given situation, Mr. Cotton just having a mug shot for her to look at must mean he was a criminal and therefore the one who attacked her. This only furthered her belief that he was the right choice. I think this story shows that no matter how hard we try to get it right, our brain may have different ideas. We have a preconceived idea of how things should work and how things interact with each other in our world, and once we make a decision, we tend to believe in it, no matter who tries to change our mind. Unfortunately for Mr. Cotton, the jury having been told that Jennifer had positively identified him as her attacker was a further nail in his coffin. They believed that she hadn’t made any mistakes, and so their memory when they got back to the jury room was that he must be the one, he was identified as such.

International Management Research Paper Essay Example for Free

International Management Research Paper Essay Assessing the Environment As we look to take our business, International Jean Company, into the ever expanding global market, it’s important that we choose locations that are going to fit our needs. This location selection cannot just be random, nor can it be done hastily. Our time learning how to be International Managers have taught us that only through careful research into many topics like the Environment, the Geography and Climate, the Culture, and Communication, can we really have the information necessary to make an informed decision. Therefore, we began to look at Denmark, and extensively researched the strengths, weaknesses, opportunities, and threats that lay before us here. Denmark is a small country with a population of just over 5 million inhabitants. It has achieved a remarkable degree of economic success over the last 50 years or so. With GDP per head of around $56,000 the country ranks fifth in the world and ahead of both Japan and Germany in terms of purchasing power. This remarkable economic success has been achieved by the Danes thanks, in no small measure, to their pragmatic business style.(1) According to the Ministry of Foreign Affairs of Denmark, it has the most efficient distribution system, the best labor regulations, and the second highest GDP per person. According to Forbes.com, Denmark is the best country to do business in. The Danish economys mix of low inflation and low unemployment along with emphasis on entrepreneurship and lower taxes make Denmark an attractive company to business investors and entrepreneurs. These qualities combined with high marks for innovation and technological savvy lift Denmark to the top of the business worl d. Denmark is a country that is filled with many small and medium sized, independently owned businesses. Compared to the rest of the European Union, Denmark has a significantly less amount of large corporations, with the exception of Spain. They are known for their top quality production standards. Danish companies tend to concentrate on highly specialized products with a high margin production and rely more on product innovation and design instead of improvements in production technology and price competitiveness. Many small and medium sized companies are able to have major control over their market because they base themselves in small towns and rely on relationships with the community. This makes it difficult for large corporations to take their market share. Although Denmark has a significant amount of independent businesses that support its economy, it is highly dependent on foreign trade and international cooperation. Denmark is made up of a highly developed infrastructure, an advanced telecommunications system and a well-educated and stable workforce. Throughout all relevant levels of the workforce, English is spoken and written at an exceptionally good level. This is a very beneficial factor to the role that Denmark plays in the global market. Geographically, Denmark is in the perfect position for international trade. It is in the center of the Scandinavian countries and has easy access to the Northern and Eastern European countries. International surveys show that Denmark has top ratings in transportation, in all modes, energy, communications, and distribution systems. It is also highly rated in product quality, organizational quality, customer relations, credibility, and social responsibility. Denmark’s legal system is very similar to those of other European countries. Foreign business men may find some difficulty in legalities due to the use of civil law system and statutory law. Unlike the common law system used in countries such as the US, the Danish courts are not limited to the strict lettering of the law, but instead the purpose of the statute. This interpretation is also applied to private agreements. Compared to other countries, lobbying of the government is not as common and not as organized as in other countries. Usually, trade bodies will bring up issues to the government instead of individual persons or companies. The most common forms of companies used in Denmark are Public Limited Companies and Private Limited Companies. Denmark is known for having a high tax rate although when taking to account other costs of doing business (wages, benefits, cost of living, etc.) it balances out. The Danish tax regime relies heavily on direct taxes, such as taxes from labor, but there is little to no dependence on indirect taxes, such as social security and contributions from employers. Managing Interdependence Denmark is a significant player in the global market when it comes to social responsibility and ethics. It has the lowest rate of corruption of any other countries in the European Union. It also has very strict government regulations and very beneficial reasons to be socially responsible. Since the 1970’s, Danish environmental law has developed as part of public, private and European Community law. The National Agency for Environmental Protection, the National Forest and Nature Agency and the Department of Planning all make up the Ministry of the Environment. The have local and regional councils which are elected by the public and are responsible for environmental and planning procedures that conform to local wishes. Denmark is one of the few countries that have several kinds of green fees and green taxes. This is to motivate companies to use cleaner technologies, resource management, and/or environmental audit and management schemes. In 2008, Danish parliament passed a bill that forces large corporations to report on their corporate social responsibility (CSR) on their annual report. The Danish companies that have engaged in CSR have reported that it has had a positive effect on the companies. They claim that while it is flexible, it does bring up some legal burdens on them. It is the belief of the Danish government that the legal requirement marks the starting point for increased reporting on CSR, and in the forthcoming years the government intends to encourage progress and improvement of Danish businesses’ CSR work and reporting. Upon this laws implementation, 1100 companies were required to report CSR on their next annual reports. According to the 2009 reports, 89% of the required companies complied and 3% did not comply (8% complied by default because of being a subsidiary of a company that complied). The most common form of CSR among Danish companies related to environmental and climate issues. According to International Management, by Helen Deresky, Denmark is tied for the number one spot for the country with the least amount of corruption. This is because the Danish culture has a much more direct approach to business practices. They prefer openness and honesty, which sometimes seems rude to foreigners. It is clear to see that Denmark is ahead of almost all other countries in being Socially Responsible and having sound business ethics. For a new company, good ethics and social responsibility can be a make-it or break-it issue for a company. In one aspect, these issues can cost the company money. When just beginning, you should try to get your costs to be as low as possible. On the other hand, being viewed as an ethical company and by being socially responsible you improve the image and branding of the company. That will give the public a better perception of the company and can increase the demand for your product. Fortunately, in Denmark, only large companies are legally required to report their activities relating to social responsibility. While it would be a smart choice to make, not having to spend money on social responsibility during the beginning phases of the company will allow ease for penetrating the market and will allow us to be more socially responsible in the future. Overall, Denmark’s cost of doing business is about the same, if not lower than other countries, and the benefits of doing business in that country are much more significant. As long as our company helps locals and abides by their cultures and their rules, then the company should be very successful. Understanding the Role of Culture Before we can truly consider starting our business in Denmark, we need to understand the culture of the area. The viability of the economy, the labor market, the work environment, are all crucial to our success overseas. Taking the time to build a cultural profile of Denmark can help International Jean understand how to transition our business, and our expatriates to a very new experience. We begin our cultural profile by looking at the Government and Economic systems of Denmark. The politics of Denmark could best be described as a â€Å"Social Democracy† Though they do have a constitutional monarchy, like England it is a mostly ceremonial position. Elections occur democratically, similar to the United States without the Electoral College, which leads to a more direct representation of democracy. There are very low levels of corruption, not just in Denmark but in the entirety of the surrounding Nordic countries. As far as picking a market to operate out of, Denmark is a very excellent selection. Denmark has a prosperous, well-developed mixed market economy, ranking 16th in the world in terms of GDP (PPP) per capita. They use the Nordic Model, which is a version of what is traditionally called a â€Å"welfare state† The Nordic Model differs from other welfare states with an emphasis on maximizing labor force participation, promoting wage and gender equality, and a large amount of wealth distribution. A so called â€Å"welfare state† goes hand in hand with wealth distribution, citizens can count on monetary support during periods of unemployment and on welfare. The redistribution of wealth goes towards many societal needs, which will be explained further. Furthering supporting our transition, Denmark features low barriers to free trade, as well as little product market regulation. In fact, according to OECD rankings, Denmark has one of the highest ratings as far as product market freedom is concerned. We will be able to easily enter into this market, and will have a lot of freedom in regards to product selection, as well as advertising and marketing. This plays into the next few sections of our cultural profile: Kinship and attitudes towards leisure and recreation. Denmark, similar to most of the Nordic region, is one of the most liberal nations in Europe. They have an open attitude towards sex, nudity, and freedom of expression. As you walk around cities in Denmark, you can find advertising that features risquà © situations, and even cursing. The people of Denmark tend to have a darker sense of humor than what we’re acclimated to here in the United States, and often find ways to poke fun even at traditionally somber topics like death. Though we should be careful of how we utilize humor, both in our advertisements and in our work environment. Though good natured, citizens here tend to intensely dislike any joking at the expense of Denmark and its culture, particularly from outsiders. They are very proud of their country, and their family units reflect this. Families in Denmark are traditionally tight, well-knit units, who enjoy a good quality of life. They tend to live a relaxed lifestyle with a focus on family and friends. Bicycles are one of the predominant ways to travel around, especially in bigger cities like Copenhagen. We come to a big difference between the United States and Denmark, in terms of the attitude towards work. Whereas most Americans â€Å"work to live†, in Denmark the opposite is true. The Danish are taught from an early age to choose a profession that they would enjoy working, as opposed to a job taken out of financial necessity. This is reflected on Denmark’s scores in G.L.O.B.E/ Hofstede cultural dimension rankings in â€Å"masculinity†, which are very low, as well as â€Å"Uncertainty Avoidance† also being low. This is partly due to the fact that most of the labor market is a part of Trade Unions, as of 2008 Denmark had 67.6% labor union density. There is a partnership between employers, trade unions and the government, whereby these social partners negotiate the terms to regulating the workplace among themselves, rather than the terms being imposed by law. As we transition, we will need to make contact with these unions, and work closely with them to come up with rules and regulations for International Jeans that work for the native population. Another workplace difference is in the amount of work per week and the vacation time allotted. The Danish work an average of 37 hours a week, generally calling it a day around 4pm local time. Expatriates should be made aware that the Danish are not impressed with managers that work 50-60 hours a week. As mentioned previously, they believe in a balance between work and life, and would view those who worked considerably more hours to be less efficient at their jobs. In the United States, there are no laws concerning paid vacations or time off. To contrast, in Denmark paid time off is actually mandated by law. The Danish usually receive a minimum of 5 weeks of vacation, plus national holidays. These are factors we need to consider when hiring local workers. Other characteristics of the Danish work environment include high job mobility, as employees and managers are encouraged to take risks and make decisions that a more conservative American manager might not make. In general, Danish company activities are less structured and less formal, which is reflected again by the low score in the â€Å"Uncertainty Avoidance† category. There is a low level of Assertiveness on the Hofstede scale, as the strength of unions and the desire of the Danish to care about their work come together to make a highly productive and group oriented workplace. We would do well to hire a lot of local talent immediately. We mentioned the large amount of wealth distribution earlier. Denmark ranks highly on the Collectivism scale. Being a social welfare economy, much of that money is poured into both the Educational system as well as Healthcare. The Danish education system provides access to primary school, secondary school and higher education. All university education in Denmark is free; there are no tuition fees to enroll in courses. Danish universities and other higher education institutions offer international students a range of opportunities for obtaining an internationally recognized qualification in Denmark, and many classes are taught in English. Our company should take advantage of this when looking to hire. In addition to free education, there is also Universal Healthcare for all Danish citizens, paid primarily by taxes. Denmark spends 9.8% of GDP on healthcare. The life expectancy in Denmark is 78.6 years, and there is one doctor for every 294 persons in Denmark. It should be noted, that these social services also leads to a high tax rate for Danish citizens, hovering near 48-49% Communicating Across Cultures As we work towards bringing International Jean Co. to Denmark, we need to be aware of the similarities and differences in the way our two countries communicate. The characteristics of that communication, and the interplay between American expatriates and Danish locals will determine how well our new company will function as an overseas entity. We will begin by looking at native language, as well as the amount of English saturation in Denmark. The native language of Denmark is Danish, with other regional languages such as Faroese, Greenlandic, and German officially recognized. In selecting expatriates, we should look to be choosing managers that are able to speak Danish, or willing to quickly learn. However, we shouldn’t feel like the ability to speak the language is mandatory for expatriates. One of the great aspects of setting up our business in Denmark is that there is a very high proportion of Danish citizens who speak English. In the educational system, it is taught as the primary foreign language. English will be spoken and written well by all relevant levels of the workforce. This is further demonstrated by the fact that many commercials and advertisements, as well as trademarks, are used directly in Denmark without translation. The people of Denmark are, generally speaking, friendly but blunt in their speech with one another. Concerning Hofstede dimensions, they rank very highly in the â€Å"Humane† category. They tend to shy away from confrontation, so our expatriates are going to need to tread softly when it comes to moment of direct communication regarding mistakes or problems. Direct debate is encouraged, but keeping confrontational phrasing out of it is important. The Danish tend to be very plain speaking when communicating, which can be mistaken for rudeness in other cultures. Our managers need to be aware of this, so they know that they aren’t necessarily being insulted when talking about work issues. Like the United States, Denmark is a â€Å"low-context† culture. They tend to be direct and explicit when communicating among one another, and tend not to rely on non-verbal communication. They prefer to have direct conversations, either by phone or face-to-face, though increasingly more electronic communication has taken over. Also like the United States, Denmark is also considered a â€Å"low-contact† culture. They prefer a minimum of an arm’s length of personal space, and do not enjoy overly aggressive physical contact. Body language is very restricted, which can make interpreting responses and feedback difficult. Time is another major factor that we as Americans have in common with Denmark. The Danish follow a monochronic time system, which is more linear in structure as compared to polychronic time. Those practicing monochromic time, such as the Danish, tend to complete tasks one at a time as well as adhere to a stricter schedule. We also share similar views on proxemics, or proximity. The Danish see larger offices and more space as reflective of having more power and esteem. The United States and Denmark have a surprising amount of similarities in how we communicate, both in regards to interpersonal communication as well as in a work environment. This should greatly aid International Jean Co. in a smooth transition from the United States to Denmark. Cross-Cultural Negotiation and Decision Making The Negotiation Process: Danish people of business are usually very experienced in interacting and doing business with visitors from other cultures. They pride themselves on their Danish culture and tend to sometimes not be very open to information or assistance from the outside. Similar to many other countries, people of Denmark shake hands upon meeting. This is also the case when departing. It is good to familiarize yourself with the Danish culture before going in full steam. The Danish official language resembles Swedish and Norwegian, and shares a few commonalities with German, but DO NOT remark or even assume that they are similar. Most businessmen and women in Denmark speak English well, but it is recommended to stay away from using jargon and slang. Danes like to leave space between themselves when interacting, so be aware of other’s personal space and try not to be too touchy-feely. They usually speak in quiet, gentle tones and interrupting is considered rude. Danes usually do not openly show their emotions. Come well prepared! The Danes are meticulous when it comes to analyzing information and proposals. Know your information and bring in copies for your Danish counterpart to examine. Everything should be well organized and do not steer off topic; straight and to the point. Business relationships are often only fairly important in the country, and are typically not a needed requirement for initial business interactions. Just like your goal is to get to know one’s contacts in a host country and build mutual trust before embarking on business discussion and transaction, your counterpart is also trying to learn about you. Danes are cautious and appear to be reserved and proceed slow. Once the trust is well known, there will be a sense of allegiance to you as a respected business partner. Denmark is a democratic and understanding country. It can be cohesive to criticize other people or systems. Bosses are expected to be team leaders rather than private decision-makers. In the country’s business culture, the respect a person takes pleasure in depends mainly on his or her achievements. Well-liked personal traits include individual initiative, knowledge, and expertise. To the Danes, negotiation is a joint problem solving process and the buyer and seller in a deal are equal partners. The primary negotiation style is cooperative and they believe in the concept win-win. It is strongly advisable to avoid any open disagreement and to remain calm, friendly, patient, and determined. The Danish believe in information sharing as a way to build trust with their counterparts but this doesn’t mean that they are going to say everything. A good part of the communication may be in writing, which Danes often prefer. They move through things rather quick and are less observant over detail. They strive to conclude negotiations quickly but this does not mean they will readily accept unfavorable terms. Danes do not like bargaining or haggling such that they do not appreciate aggressive sales techniques. They do prefer negotiating in a straightforward and honest style and may use pressure techniques. When persuading your counterpart avoid aggressive tactics and negotiating with the Danish. If confronted, they will not shy away, but this is almost guaranteed to deteriorate your bargaining position rather than strengthen it. It can also eliminate your relationship. Although a verbal agreement can be considered binding and will most likely be kept, do not consider them final. Only a contract that is signed by the two parties makes up a binding agreement. Written contracts are a serious matter in Denmark. It is best to keep them concise without including too many legalistic details. Signing the contract not only shows your commitment but a strong confirmation of your Danish partners’ commitment also. Works Cited Brunson, Winnon â€Å"Cultural Perspective: A Year in Denmark† 2008 http://blogs.denmark.dk/winnon â€Å"Danish Communication Styles† 2012 http://www.worldbusinessculture.com/Danish-Business-Communication-Style.html â€Å"ET Ã…R I KØBENHAVN: FOLKESUNDHED OG KULTUR† 2011 http://brunsonw.wordpress.com/tag/denmark-and-u-s-cultural-differences â€Å"The Monarchy today† – The Danish Monarchy 16, June 2012 kongehuset.dk â€Å"ETLA: The Nordic Model† http://www.etla.fi/files/1892_the_nordic_model_complete.pdf â€Å"The Nordic Model† Nordic Labour Journal: In Focus. 2001 http://www.nordiclabourjournal.org/i-fokus/in-focus-2001/the-nordic-model â€Å"Business Negotiations in Denmark† http://www.danishnet.com/info.php/business/negotiation-76.html â€Å"Business Etiquette in Denmark† http://www.danishnet.com/info.php/business/meeting-etiquette-38.html â€Å"Negotiating International Business The Negotiator’s Reference Guide to 50 Countries Around the World† Katz, Lothar. 2007 www.globalnegotiationresources.com/cou/Denmark.pdf â€Å"Doing Business in Denmark† Kroman, Reumart. 11 February, 2005. www.mittlerer-niederhein.ihk.de/media/upload/ihk/imap//daenemark_doing_business_050211

The Effect Of Temperature On Students Mathematical Skills

The Effect Of Temperature On Students Mathematical Skills Our research is about the effect of room temperature on student mathematical skills. So we have performed the research in which we would be finding new hypothesis. In our research we want to see how student perform when they are exposed to the two temperatures 18-28(degree)  ° C, 30-40(degree)  ° C. Our research was backed by solid literature that have given us the plentiful ground to start the research is these areas. We have taken sample of 100 students undergraduate and graduate from our college. We have made three groups (control and two experimental groups which include cold and hot) these were tested under the temperature ranges. The randomly selected sample have above average, average, and under average grades taken in math courses. We have conducted our research by giving mathematical skill questions, with two temperatures mentioned above. One room was selected to conduct our research, it was important to see the schedule of load shedding in order to properly conduct our research. Our results have showed us that in a higher temperature condition will lead the student to poorly perform. When the same batch was assign another test in the cooler environment the results were positive. By this outcome we have concluded that our hypothesis is realistic. Introduction The global warming is affecting the temperature of whole world so it has also been effecting in our daily lives. Now days the room temperatures are not well managed, the load shedding has been a problem for everyone living in this country, which is affecting our research also. Problem statement: Our research main purpose is to determine whether or not ones thinking capability is affected when temperatures are unfavourable. Since ICBS also faces electricity dilemma we would like to find out that if the temperature does affect the students of ICBS. Literature review: Main studies which have shown that temperature does affect students performance in hot and cold temperature, Aluciems (1972) collected data from 23 classes of children, drawn from 19 secondary schools. Aluciems opened the windows of the classroom and recorded the temperature before, during, and after the completion of the task. Nelson, Nilsson, and Johnson (1984) had its participants write stories to accompany pictures in ambient temperatures of 55.4 °, 73.4 °, and 86 ° F. They also measured changes in participants subjective fatigue and mood using the Feeling Tone Check List and Mood Adjective checklist. Interestingly, Nelson found that participants wrote more words and stories in a cooler temperature (55.4 ° F). Dawson, B., Pyke, F. S. (1988)s research has shown that when the surrounding air is cool, heat can be lost from the body by the process of radiation (transfer of heat by electromagnetic waves), convection (by air movement), conduction (by contact), and evaporation (by sweating) and thus gives a cooling effect to the mind and body. Another recent research review by Mendell and Heath (2005) stated the factors that might influence student performance found only one peer-reviewed study of how the air temperature in classrooms affects schoolchildrens performance (Schoer and Shaffran 1973). As the above experiments conducted do show how temperature can affects students performance more proof was found by Holmberg and Wyon (1969) in this experiments, three parallel classes of 9 to 10 year-old children were exposed for two hours to each of three classroom temperatures -20[degrees]C, 27[degrees]C, and 30[degrees]C, 68[degrees]F, 80.6[degrees]F, and 86[degrees]F), encountered in balanced order, and four classes of 11- to 12-year-old children were similarly exposed to 20[degrees]C and 30[degrees]C (68[degrees]F and 86[degrees]F) in the morning and the afternoon in a 2 x 2 design, again in balanced order of presentation of conditions. As far as we can see that the impact of temperature does affects students as many of the experiments were conducted in various ways. The results of the studies summarized above suggest that increased classroom temperatures can have negative effects on the performance of schoolwork by children According to Dr.Wyon from the Technical University of Denmark commented that .reduced temperatures increased work rate in subtractional and reduced temperature at increased ventilation rate increased work rate in a set of logical thinking... Hence, identifying the temperature of the working environment is essential for the significance of the concentration of the students academic performance. Theoretical Framework: In our research we evaluated that does temperature affect the way students perform in their mathematical skills. To have the accurate figures one must first understand that what are the independent variable, the dependent variable and the intervening variable. A variable is anything that can take on differing or varying values or it is the most important factor that can alter the results of the experiment. Dependent variable: It is the variable of primary interest to the researcher. In this research Mathematical skills test would be the dependent variable since it cant be in control of the experiment. We randomly choose students who have an average, above average and under average grade in their math courses hence gave them mathematical skills questions to solve with varying room temperature. Independent Variable: An independent variable is one that influences the dependent variable in either a positive or negative way. Here in our research independent variable would be the temperature since we can control it. That is, when the independent variable is present (temperature), the dependent variable is also present (Mathematical skills test) and with each unit of increase in the temperature there will be an increase or decrease in the dependent variable. In other words, the students who performed in high temperature had less concentration on their test, leading to their test scores getting affected. It have the inverse relationship between the temperature and mathematical skills. To establish a causal relationship the independent variable is manipulated. One should remember that cause precedes the effect. The cause will be the dependent variable which would be the mathematical skills test and the effect would be the independent variable. Temperature Mathematical Skills Tests Comfort of chair Comfort of table Color of the room Independent Variable Dependent Variable Intervening variable Figure 1: Theoretical Framework 3. Intervening Variable: Intervening variable is also known as anticipating, moderating variable. Intervening Variables are those that risk the relationship between independent and dependent variables. Intervening variable is one that surfaces between the time the independent variable starts operating to influence the dependent variable and the time their impact is felt itself on it. In our experiment the intervening variable is the comfort level of the chairs if they are hard to sit on resulting in the dependent variable (mathematical skills test) scores affected, the desks on which the students took their test can be unstable allowing the students to get frustrated and disturbed during their test. Furthermore, the colour of the carpet and walls can make some student annoyed thus resulting in bad test scores. There can be many intervening variables. Hypothesis: Null: is a proposition that states a definitive exact relationship between two variables. Ho: p=0 No effect of temperature on mathematical skill test. Alternative: an educated conjecture that sets the parameters that one expects to find. HA: pà ¢Ã¢â‚¬ °Ã‚   0 Temperature does have an effect on the students mathematical skills test. Methodology Participants: We selected students from our college who were range between ages 18-30. Our sample size was 100 undergraduates and graduates; randomly chosen above average, average and under average students in math courses. Apparatus: The equipment which was important for carrying out the research was math skills questions, watch, room thermometer and a classroom. Procedure: In order to conduct our research we had set up a sample of 100 students to be divided between a control group comprising of 35 students and two experimental groups. Experimental group A Experimental group B The remaining 30 students were the part of the abovementioned experimental groups. A list of our college student was taken so that we can randomly choose students. Experimental group A was the group which took the math test in a room with temperature falling between the range of 18-28 ° C and we observed on the thermometer 25 ° C temperature while conducting the test. Further experimental group B was one in which same students of group A took the test but this time between a temperatures ranges of 30-40C. We observed on the thermometer 37C temperature while conducting the test. On 17th July Saturday we invited 15 people in Room A1 and administer the cold test. It took us almost 20 minutes to create the cold environment. Air conditioners were turned on beforehand. Duration of the tests was for 20 minutes. On the 24 July we take the remaining 15 students for Experimental group A (cold test) were asked to take the test. This way we completed giving 50 students test in one temperature condition. On 18th July Sunday, we conducted second part of our experiment. We gathered 15 same students from Cold test. We had taken down all their names and requested them to become part of our experiment for a second time. Experimental Group B was given the math test in Room A1 with a temperature range of 30-40 ° C and we observed a temperature of 37 ° C during the experiment. On 25 July we take 15 remaining students took the math test in Room A1. The Control group was given the test on 19th July which was Monday we take a sample of 35 students in A1 and on 26 July Monday i n room A1 with a sample of 35 students, showing 30 ° C on the thermometer. Reliability The reliability of the instruments was ensured through test-retest method. We again took 35 students of the same control sample we took before and another 35 students who already sat for the experiment (which were of the experimental Group A and B). Validity The content validity was ensured since all the questions of math were taken from the SAT book Result The data is collected using the questionnaires that were filled in by the participants. The control questionnaire was given out to be filled and the results were tabulated and arranged in ascending order, the total marks were out of 10. The same procedure was done for the hot and cold questionnaire and the total marks were the same. Then the correlation was found which came out to be 0.981, hence this shows that there is a relationship between temperature and students mathematical skills. We also computed the result on excel to tabulate the ANOVA Table. As per the above table is shows that the mean of Control group was 5.96 while the cold was 9.2 and hot group had a mean of 5.24. Therefore, since the F statistic is greater than the critical value, we accept the alternative hypothesis. The result shows that temperature it does affect students hence for good performance of students one should keep room temperatures preferable to cooler temperatures in summers. Table 4: Marks obtained in Control Test As per the above graph the control group had a temperature of 30  ° C hence the obtained mark of respondents are shown. Table 5: Marks Obtained in Hot Test The experimental group (hot) had a temperature range of 30-40  ° C. When we conducted the experiment the temperature on the thermometer shown was 35 ° C hence the obtained marks of respondents are shown on the graph. Table 6: Marks Obtained in Cold Test The experimental group (cold) had a temperature range of 18-28 ° C. When we conducted the experiment the temperature on the thermometer shown was 25 ° C hence the obtained marks of respondents are shown on the graph. Table 6: Comparison of marks obtained in all three tests Results of our research have shown us that students performed better in the cold comparative to the warm temperature as shown in the above line graph the Green line which represents cold was on a higher peak than hot and normal temperatures. Discussion We have concluded that we have agreed to our alternative hypothesis. Because that unfavourable temperatures have effected on our mathematical skills. According to the results of our research one can confidently say that there are a lot of drawbacks when the temperature is not according to ones choice. In our case we are talking about the high temperatures which did not allow students to perform well in their tests. We support our research based on the previous researches made on the fact that because of high temperature raises one does get effected health in the thinking capability, reading skills, physical skills (exercise) all of these factors and many more can result into negative effects to the body. We propose that ICBS should keep a temperature range of 18 to 28 ° C in the summer so as the students academic performance doesnt fall short.

Juvenile Delinquency: Psychological Concepts

Juvenile Delinquency: Psychological Concepts Abstract   The following essay will be used to depict the psychology of a juvenile delinquent in comparison to that of an individual that is considered to be normal. Various perspectives will be taken as well. For example, there will be a direct comparison between the male and female population of certain age groups in regards to delinquency. Aside from gender, which will be the initial comparison, other factors such as race and location of upbringing will be evaluated. Ideally, the essay will prove that delinquency is directly correlated to surroundings and upbringing. This will focus particularly on the age group of 12-17. There will be many different sources of statistics. Some will show that many delinquents have endured traumatic, life-changing events that contribute to these irrational and usually dangerous behaviors. Possible motives will also be questioned (for example: revenge, adrenalin rush, gang affiliation, etc.). There will be a portion dedicated to evaluating the brain itself and which parts are affected during the course of certain activities. There are some theories that state delinquency is based upon genetics and acquired at birth, as opposed to a learned behavior. This will be addressed and, ideally, disproved. And finally, the psychology of different types of crimes will be taken into account. For example, one that has partaken in gun violence most likely has a different psychological mindset than a teen that stole from a store. Ultimately, the paper will conclude reminding the reader of the most valuable statistics to suggest that there are many contributions to juvenile delinquency, and that these must be taken into account, should a young person make a mistake in his or her life. Introduction Throughout history people have tried to explain why a person would commit crimes. Some consider a life of crime better than a regular job- at least until they are caught (Bettmann/Corbis). Is It true to say that more often than not, such behavior as an adult began when one was merely a teenager or even younger? Certainly. In what is noted to be the cycle of violence, the causes of delinquency are adopted and continued throughout generations of a family. In this cycle of violence, neglected and abused children show signs of delinquency and later become criminals as adults. Because of this, these acts of violence must serve as an outcry to s psychological disorder (as opposed to a personal decision). Scientifically speaking, researchers have discovered a correlation between neurochemicals of the brain and criminal behavior. Those who commit crimes have lower levels of serotonin- which tends to calm a person- and higher levels of dopamine (which expresses aggression). Therefore it is inaccurate to claim that juvenile delinquency (or all crime, for that matter) is nothing more than someones irresponsible decision based upon factors such as money and gang affiliation. When a child grows up in a poor family environment, he or she will often turn to a gang instead. Receiving nothing at home, the young individual seeks a gang, where he or she may acquire different level of respect from the other members. Gangs, which in actuality are only based upon a desire for materialism (drugs, alcohol, money, etc), always require crime to be committed. Because a young individual finally feels a degree of acceptance, he or she will not turn down a request to commit a crime and risk losing position in the gang. These behaviors and gang involvement follow one throughout their lifetime, once more continuing the cycle of violence. These teens are unknowingly making criminals of the future generations of their families by being in gangs themselves. Statistical Overview Despite the fact that juvenile delinquency is still problematic in the United States, there have been statistical declines since the 1990s (particularly in instances of violent crimes). Between 1994 and 1999, there was a thirty-one percent decline in rape, a fifty-three percent decline in robbery, and a thirty-nine percent decline in correlation to arrests for weapon violations (Archer, 240). These numbers decrease into the early twenty-first century, as well. Between 1992 and 2001, there was a sixty-two percent decrease in the rates of manslaughter among adolescents, a forty percent decrease in burglary, and a fifty-one percent decrease in auto theft (Archer, 240). However, despite the fact that overall crime was decreasing, the rate of crime among the female population has skyrocketed. Since the early 1990s, the rates of female court cases have increased approximately eighty-three percent. Majority of these offenses are not related to violence, though. On the contrary, most adolescent females are arrested for either running away from home or for prostitution. Behavior in Regards to Delinquency The hereditary and environmental factors play a considerable role in the development of delinquent and criminal behavior. As the individual grows older alongside the influences of his or her norm, negative behaviors may develop as well. Those that tend to commit crimes tend to show signs of traits such as aggressiveness or constantly acting impulsive. Such traits demonstrate the desire to defy authority, which is obviously evident in every criminal. Aside from those characteristics, one who becomes a delinquent is typically more socially withdrawn and reserved. More often than not, these are caused by a traumatic event or series of events in the delinquents childhood. As he or she grows up, he will be characterized by a sense of defiance and with skewed vision of the social norm. Because the delinquent is not, socially speaking, similar to others, becoming social or talking to others is greatly difficult. However, this is irrelevant, for many delinquents avoid unnecessary social contact altogether. Many criminals are centrally based and disregard the well-being of others (tied tightly into the idea of solitude), Aside from this, he or she will be very self-centered and focusing on ones own well-being. Despite behavioral patterns that may be going on for generations, there is a way to alter these mental standings in certain people in order to help them stray away from the negativities of a life of crime. One of the most significant therapeutic methods is to find a way to help the delinquent comprehend and relate to the idea of nurturing, beneficial social connections with other people. This is the final result of a potentially long process of assisting a delinquent to help with his or her mental state of being. Other Factors Regarding Delinquency A study done within the Psychology department of the University of South Carolina at Charlotte shows that cases of insomnia result in a deterioration of inhibitions and an increase of reckless behavior. However, aside from this, one of the most significant contributions would be the social relations of ones life. According to the social learning theory, processes occurring in daily social interaction provide the proximal nexus at which these casual factors converge to exert their influence (Lahey, 27). Rationality for the Juvenile Legal System It is greatly debated whether children and teenagers caught committing crimes should endure the same extents of punishment that an adult committing the same crime would receive. Some rationalize that the brain of adolescents are not fully developed, and therefore not completely responsible for juvenile delinquency. It is possible that there is a scientific, chemical relation to an adolescents inhibitions (Corriero, 48). There are many areas, however, that disagree. In many states, a young child may go on trial at the age of 13 and may be tried for murder as young as the age of 14 (Corriero, 35). In Oklahoma, for example, a child as young as the age of seven may be held accountable for crimes, no matter what the degree of severity. This is highly arguable and debated in many states. On one hand, the child is personally responsible for the crime. As a result, he or she should be punished just like anyone else would (if for nothing else, then for the sake of learning). On the other hand, the child should not be held accountable for wrongdoing, for he or she does not have a brain that is fully developed. Putting a youngster in jail or forcing them to deal with the law at such a young age may prove to me highly unbeneficial. He or she does not have a fully developed mind and may therefore be manipulated by dark experiences, thus increasing ones chance of repeated delinquency at a later date. All states hold trials against the young quite harshly in all states. In the United States, there are 200,000 youth younger than the age of eighteen that are tried as adults. Of this statistic, approximately twelve percent of the delinquents are under the age of sixteen (Corriero, 35). In older times, children were punished as brutally as adults. However, as time progressed and psychological studies deepened, it showed that much of the traditional actions were ineffective. In its place, a greater concern was being directed towards delinquents. As opposed to punishment in itself, those imprisoning or looking after delinquents must make sure that the child see the error of his ways and acquire a substantial knowledge of the differences between right and wrong. The offended was not meant to only be imprisoned and isolated, but reformed. This significant change within the American courts ended up changing the psychological studies of delinquents for the remainder of time. Delinquents are often given probation as opposed to jail time, for many within the court system felt they must endure the real world to better learn to establish themselves.

Burnaston Vs Valenciennes, battle of the car plants. :: Economics

Burnaston Vs Valenciennes, battle of the car plants. Bosses at Toyota tonight face a difficult decision tonight at where to locate their new manufacturing plant. The options they have are either Burnaston in Derby where they have a well-established plant along with experience workers or the town of Valencieennes in northern France. Here at the financial Times we have had a debate about which one they should go for. Burnaston: There are many advantages of them expanding on this site. They have a well-established work force with skilled labourers and a lot of room for expansion. They produce a total of 200 000 cars a year which provide 5% of the U.K with Toyota cars. Unfortunately they will receive no government funding for the extra project, as Derby has a high level of employment. Also it is unlikely to lift the sales of Toyota cars in the U.K so they will be paying a lot out in transportation costs over to the EU. They have the benefit of experience on their side and the fact they would only be paying 10% tax for each employee where as in France it is 45% tax a considerable amount more and they wages would be higher. Valenciennes: The advantages of basing they new factory here are greater than in Derby. They would receive 10% of the total factory price from the government along with waiving some of the employment taxes for a fixed period of time and would provide training grants for workers, as Valenciennes is a town of high employment levels unlike Burnaston. They would have a new Green field site but would have no utilities so would have to lay them on. They would be close by to motorways and rail links to the rest of Europe and the channel tunnel where they would transport engines from Derby. The idea of opening a plant in France is to raise the amount of Toyotas in France from 1.1% to 5% of a few years as it would be easier to transport them around France. They would also hope to transport them around the continent, as they would be near to major European countries such as Germany, Belgium, Spain and Italy. This is an advantage on Burnaston, as it would cost more to transport to the other EU countries from there. We think that Toyota should build the new base in France for a variety of reasons. They would receive more government funding for building in France as they have high levels of unemployment so a large corporation would be welcomed. They would also receive grants for training, as the

Management Information :: essays research papers fc

Planning for Management Information System Planning for Management Information System The biggest challenge and most critical success factor in reengineering projects are persuading the people within the organization to cooperate. When you begin to computerize a legacy system considers the advantages; reduced clerical cost, quicker processing time and improved customer service. Everyone knows that the computer capabilities alone make life a lot easier for all managers. The advantage of time and accuracy spread over the lifespan of the information system means improved long-term vision and focus for top, middle and lower managers. A management information system (MIS) focus is on information that management needs to prepare its job. This task becomes much more difficult when the major players have a tradition of high independence, are often confrontational to management, and are irreplaceable independent contractors. CIO's in major business organizations face exactly this situation; further complicated by the fact that the reengineering effort is crucial to the continued existence of the organization. Such discussion has driven the software industry to focus attention on software specifically designed to support the team approach essential to most service and customer oriented organizations. The importance of teamwork can not be over emphasize in achieving overall organizational goals, and the need to capture and manage an organization's knowledge base remain crucial. This teamwork enables the organization to achieve and sustain competitive advantage in their business. In considering the framework for an information system (IS) each level operational, tactical and strategic planning requires different IS. At the operational planning system, the IS collect, validate and record transactional data relating to acquisition or disbursement of resources. The data for account receivable and payables, payrolls, inventory level, shipping data, printed invoice and cash receipts recorded as they occur. The operational-level IS characteristic are repetitive, predictable, emphasizes the past and detailed in nature just to name a few. The focus of the operational system is the daily tasks performed at the user level. The operational level manager uses this data to check every day tasks, i.e. ordering, shipping, inventory control, the essence of the business processes. The second level in the framework is the tactical system. This system provide middle-level managers with information to monitor and control operation while allocating their resources efficiently. The data is summarized, aggregated, or analyzed with a wide range of reports, i.e., summary, exception and ah hoc reports. The tactical information system differs from Management Information :: essays research papers fc Planning for Management Information System Planning for Management Information System The biggest challenge and most critical success factor in reengineering projects are persuading the people within the organization to cooperate. When you begin to computerize a legacy system considers the advantages; reduced clerical cost, quicker processing time and improved customer service. Everyone knows that the computer capabilities alone make life a lot easier for all managers. The advantage of time and accuracy spread over the lifespan of the information system means improved long-term vision and focus for top, middle and lower managers. A management information system (MIS) focus is on information that management needs to prepare its job. This task becomes much more difficult when the major players have a tradition of high independence, are often confrontational to management, and are irreplaceable independent contractors. CIO's in major business organizations face exactly this situation; further complicated by the fact that the reengineering effort is crucial to the continued existence of the organization. Such discussion has driven the software industry to focus attention on software specifically designed to support the team approach essential to most service and customer oriented organizations. The importance of teamwork can not be over emphasize in achieving overall organizational goals, and the need to capture and manage an organization's knowledge base remain crucial. This teamwork enables the organization to achieve and sustain competitive advantage in their business. In considering the framework for an information system (IS) each level operational, tactical and strategic planning requires different IS. At the operational planning system, the IS collect, validate and record transactional data relating to acquisition or disbursement of resources. The data for account receivable and payables, payrolls, inventory level, shipping data, printed invoice and cash receipts recorded as they occur. The operational-level IS characteristic are repetitive, predictable, emphasizes the past and detailed in nature just to name a few. The focus of the operational system is the daily tasks performed at the user level. The operational level manager uses this data to check every day tasks, i.e. ordering, shipping, inventory control, the essence of the business processes. The second level in the framework is the tactical system. This system provide middle-level managers with information to monitor and control operation while allocating their resources efficiently. The data is summarized, aggregated, or analyzed with a wide range of reports, i.e., summary, exception and ah hoc reports. The tactical information system differs from

Mechanomyography (MMG) :: essays research papers

MMG simply stated, is the sound that resonates from the muscle during a stimulated contraction. The act of pulling on a taught string and letting go has been related to model the sound generated by the muscle. This sound can be caused by the cycling of the actin myosin cross bridges, or perhaps by the gross lateral shift of the muscle, or maybe even the brief shock generated by the thickening of several active muscle fibers. These are three of the hypothesis that try to account for the sound emitted from the muscle. The exact cause of mechanomyography is yet to be determined, but there are a few attributes that can be spoken for. It is understood that ‘the muscle sound is related to muscle activity and its properties are related to the properties of the contraction.’ (8) The main frequency of MMG is 25 Hertz, British physicist, chemist, and physician William Wollaston determined this. This can possibly be attributed to the ATP turnover rate. ATP can hydrolyze and refurb ished at a rate of about 40msec, which translates into 25Hertz. (8,10)   Ã‚  Ã‚  Ã‚  Ã‚  The MMG signal can be recorded using a variety of transducers. One is the piezoelectric crystal contact sensor (microphone). Some researchers have used a hydrophone in studies when the muscle was submerged in water in vivo, others have used condensers.(11) It will be discussed later some of the differences between the types.   Ã‚  Ã‚  Ã‚  Ã‚  Factors that influence the MMG signal can include stiffness of the muscle, fluid in an around the muscle, temperature of the tissue, fiber type, gender, technique and equipment used, type of contraction performed, amount of fatigue, and cross talk between muscles.   Ã‚  Ã‚  Ã‚  Ã‚  Stiffness can alter the MMG by lowering the amplitude. As the muscle produces a greater force the stiffness of the muscle increases linearly with the force increase. When subject reaches 80 – 100% of MVC this stiffness can cause the amplitude of the signal to decrease due to the fusion of motor unit twitches, which will limit the oscillation.(2) This stiffness can also be attributed when talking about the different types of contraction.   Ã‚  Ã‚  Ã‚  Ã‚  Types of contraction have been shown to provoke different amounts of peak torque. Eccentric forms of contraction elicit greater force production than that of concentric. This could cause a greater stiffness in the muscle during eccentric contractions, which could lower the MMG. Also there is the mechanism behind the contraction that could be the factor.

Statistical Literature Review and Critique of Empirical Article

ARTICLE REVIEW AND CRITIQUE: â€Å"Efficiency of Brand Placement in an International Film- Effects of Exposure in a Local Context† Slim Khalbous and Merium Maazoul Journal of Creative Communications, Volume 5, Issue 1 (March 2010), p. 23-46 SYNOPSIS Product and brand placement arouses a particular interest at the announcers. However the massive use of brands in international programs incites us to wonder about the effect of the local socio-cultural context on the efficiency of this creative technique.This research presents, first an explanatory abstract frame of the influence of the local context variables and the variables of programming on the recall of the placement; and second an empirical validation realized in two phases. First of all, a qualitative analysis of contents by experts; then a quantitative study by experimentation realized with 150 individuals. The results show that, globally the effect of the local context on the memorization of the placement is direct and t hat the recall of the placed brands depends on attitudes towards the spoken language, on social interactions and some characteristics of the audience.KEYWORDS Brand placement, recall, programming, context, exposing language, social interactions The empirical application was done by showing a James Bond film that had several product placements in a part of North Africa called Tunisia; an area where a lot of international films are consumed. The study wanted to explore the â€Å"effect of the specific context related to the international film on the effectiveness of the placement in terms of memorization. In order to do this, the research had to go through three stages: (1) a state of the art, which generated some of the research propositions (2) a qualitative phase, to choose and analyze the international film, and (3) a quantitative phase, which would measure the impact of exposure in the effectiveness of placement in the film. Attitudes toward Language Effect Foreign language can improve the advertising effectiveness for a product because a foreign language attracts attention, creates a positive attitude, and is more memorable, which can be explained by Helfer’s theory of mbiguity. A study done by Khalbous and Maazaul in 2007 proved that the â€Å"attitude toward advertising is positive when the audience prefers watching the programs in French and commercials in Arabic. † Social interactions also play a huge role in product memorization and attitudes because people will remember what they were saying or doing with others while watching television or film. Individual Variables Effect Gender and the area of residence are two variables on the effectiveness of product placement.American, French, and Austrian men are more likely to accept a product seen in films than women according to studies. However, another study showed that women have more positive attitudes towards placement. â€Å"On the other hand, women would be emotionally more touched th an men, by the stimuli which surrounds them, especially television programs to which they are exposed (Schwartz et al. 1980). † The area of residence is the other factor. The wealthier areas are more likely to be less favorable towards product placement because they are exposed to it more, and have become bored with the predictability of it. According to the study of Hall (2004), the percentage of consumers who said they would try a product if they saw it in a film is 53 percent in Mexico, 49 percent in Singapore, 35 percent in India, and only 26 percent in the USA and 8 percent in France. † The Effect of Specific Context Related to the Program The appreciation of an international film, and the intensity of the emotions generated by the film were the two aspects being studied in this area of research.Most of the interest was about the impact of the characteristics of the film and how they affect the audience’s cognitive reactions. Program Liking Effect Although th ere was no link found between the film’s likability and the memory of product placement in a study conducted in 1994 by Karrh, there was evidence of a link found in 2000. In that study, Blonde & Roozen (2007) found evidence of people being more likely to remember a product placed in a film they liked. International Placement and Tunisian Local ContextThe empirical validation of the conceptual framework was conducted in two stages: the qualitative analysis to select and qualify the selected film (the visual content analysis by experts), and then (2) a quantitative study which determined the impact of the contextual variables on the effectiveness of the placement of products in the film (the experiment). Selection and Analysis of Placements in an International Film: Qualitative Stage Choice of International FilmJames Bond- Tomorrow Never Dies (1997) was the film chosen by a board of four experts for three reasons: it’s known for use of product placement, because the film was not created to pertain to a certain audience, and because the old exit date of the film eliminates short and medium term memorization. Quantitative Experimentation of the Selected Film The main focus was to test the effects of the exposure on the efficiency of placement, while controlling the external variables. Model and Hypothesis of MeasurementIn order to test the relationship between the variables, two things were necessary: firstly, to propose measurements of conceptual framework, and secondly, to form the hypothesis of research to be studied quantitatively. Measurement and Experimental Design The sample used in this study was composed of 150 undergraduate students whose average age ranged between 20 and 22 years old. In order to minimize sampling confound, the students were from different areas and levels of study, different income levels, and were from three different universities, each in different cities in the country.Type of Recalled Placements: Qualitative Analysis of Frequencies According to Table 2, the frequencies of recall of the product placements show that BMW stands out more than the others because it is the only audio-visual placement in the film. It was also repeated several times. Next is Ericsson, whose high scores are due to the familiarity of the brand to Tunisians. The scores may be high for Ericsson, but its rate of recall is low because of its very subtle placement in the film.According to Khalbous and Maazaul, â€Å"the qualitative analysis showed that the high scores of recall were obtained for the audio-visual placements, integrated in the scenario of film, where the brand is presented in a very visible way, accompanied by several integrated and prominent recalls of placement. These results agree results agree with the conclusions of Lehu’s study (2005), according to which the traditional criteria of the placement does not systematically guarantee the success of a placement, by enhancing the recall of the brand.It is thus necessary to consider a global approach integrating the various creative techniques of placement. † Three Things I Liked First of all, the topic was interesting to me because I can relate my own experiences to it. For instance, I have seen a few James Bond movies, and what I love mostly about them is the cars. When I think of James Bond, I think of an Aston Martin V12 Vanquish, a dream car of mine only because of the film James Bond 007- Die Another Day.Obviously, the product placement caught my attention, like it did to most of the sample of college students in Africa that were being studied, and was memorable to me, since I’m still talking about it today, even though I saw the film about 5 years ago. Another thing I liked was the study about audio-visual seeming to make the biggest impact on product memorization. I agree with this conclusion because while searching for a movie clip online of my favorite moment of the James Bond 007 Aston Martin V12 Vanquish, I s tumbled onto the wrong clip.I didn’t even remember the part when James Bond’s assistant introduces him to the Vanquish. Based upon research done, the article tells me why: because there was no sound to go along with it. The only part of the movie (or actually, the car) I remember was a very noisy moment full of engine revs and tire squeals. I also liked the study they did on emotion influencing memory, and agree with it also. I can remember when I saw the James Bond movie at the theater, and the feeling I had while watching James Bond drive the Aston Martin on a sheet of ice during a high-speed chase.I was scared, nervous, excited, and my adrenaline was pumping. Immediately after the scene, I turned to my boyfriend and asked â€Å"What kind of car was that? † because I knew it belonged on my dream list. To this day, when someone asks me what my dream car is, I say â€Å"An Aston Martin V12 Vanquish. † I’ve never seen the movie again, but that car, and the feeling I had when I saw it has stayed with me. A few minutes ago, when I went to YouTube and did a search for the â€Å"007 ice chase† I eventually got the right clip; the one that gave me that feeling of excitement.I was surprised, and a little disappointed that I didn’t get the same feeling. Actually, I’m thinking of changing my dream car now, because I don’t think it’s quite as attractive as I remembered it being. This raises a question that I didn’t see research done on in the article: What are the benefits of product placement in an international film vs. an international commercial. I’ve seen some pretty in-depth, action-packed car commercials, but none of them have managed to persuade me to let go of my first dream car, the Aston Martin. Why is that?Is it because there isn’t enough time for a commercial to spark that kind of height of emotion in me? Or maybe because I view commercials as being annoying (except f or Super Bowl commercials; those I like because it gives me something to look forward to during the game). Maybe it’s just the whole experience of being in a movie theater, with that special someone, and being surrounded by loud â€Å"Vrooms! †, and hearing others’ reactions to the movie that just can’t be captured by watching a commercial. I don’t know, but I think these researcher guys are onto something! What I Didn’t LikeLike I said before, I would have liked for them to compare the effect of international commercials and the effect of international films because maybe there is a way to get create enough emotion in a short 120 second commercial if it’s in a language not native to the viewers. I would also like to know about the similarities and differences between the effectiveness of product placement in an international film and one that is native if there are any. Question According to Khalbous and Maazaul, high scores of recal l of the products placed in the James Bond film were obtained for what reasons?