Extreme Couponers Essay Example for Free

Extreme Couponers Essay1. Look at the examples of natural behaviors described in the article, then go online and find one more example of extreme consumers. Describe it in detail and discuss how you would get with these consumers if you were a marketer for the company whose product(s) these extreme consumers are infatuated with.2. Why do you think so many managers actively avoid or are wary of extreme consumers?Another example of an extreme consumer is the shopper who radically values savings, specifically those achieved finished the use of couponing. You may have heard about them from the television, or even waited in line behind one at the grocery store. These are people who go to extremes to save money by spending copious amounts of era clipping coupons from paper media advertisements. Often manufacturers leave alone promote their goods by crack a limited discount if you redeem one of the coupons they have distributed through their marketing channels. It has even become aroundthing of a fad with television shows such as Extreme Couponing, which highlights some of these super-savvy consumers.As a marketer for one of these companies distributing these savings, I would embrace the shopper who takes the time to search for deals by offering more savings for continued purchases or even higher quantity orders. Even with a cut profit margin, the company will see increased revenues through number of units sold. Managers may actively or even passively avoid some of these extreme consumers because they are intimidated by their product companionship or they just dont want to dedicate a larger portion of time to someone who has an obvious infatuation. They may dismiss these people as crazy or neurotic and just not devote any part of their day to minding them. It would be better to encourage them and consequently heighten the consumers already loyal tendencies.