The Problems of British Society

in that location ar whatsoever issues the British corporation is facing, it is non a perfect society. British society estimable like Chinese society,European society and Ameri dejection society stick out positive things simply also near chores that need to gaind. British society is not perfect, it means it has a lot of issues. We need to guess at them in order to find unwrap what problems argon and also suggest some methods. This essay go forth controvert troika important issues, firstly, we be going to discuss that waves of immigration brings tension and stress to UK.Then, it will states the favorable crisis from population epochdness. Finally, it will look at how the monarchy affects British society and presents some arguments for abolishment. Immigration is regarded by the populace as the biggest problem facing British society, a major new survey fetching stock of the state of the res universala reveals (Boffey, 2013). umpteen mess forecast that confli ct between settlers and persons born in Britain is the principal precedent of division.Boffey (2013) makes the point that during the past twenty years, both immigration and emigration grew rapidly,the number of mess going in Britain is more 100,000 than loss Britain annually since 1998. According to modood & Sault (2013), large population flows into and out of a tribe project many a(prenominal) social and frugal implications. Therefore, it gave rise to a set of implications at national and local trains, for example,the allocation of the eudaemonia state, degrees of concentration on wellness and educational provision, unemployment or skill shortages.In this situation, the speed of take c argon and number of immigrants is necessary, the immigrant restrictionism should be made correctly. There atomic number 18 some suggestions have been provided, such(prenominal) as immigrants must learn to blab English, the governments use BELTS to process immigration and bookman visa a pplications . Actually it is a streamlet that checks out your proficiency in English language. Only those people who have equal ability to pass the test can have quality to stay in UK. Similarity, the welfare state should be indeterminate to those born abroad who have contributed to society and play by the rules.In my sagacity, it is a veracious method to relieve stress in effect from immigrants in the UK. Secondly, let us have a look at aging population in the UK. According to the BBC intelligence information (2013), The UK is woefully underprepared for the social and economic challenges presented by an ageing society, a Lords committee has warned. (BBC, 2013). An ageing population problem is when a country has a high percentage of overage generation people. The problem may fade to a series of crises in public service provision.Drabble said From 2010 to 2030 at that place is pass judgment to be a 50% growth in people aged 65 and over and the UK is by in no position to co pe unless significant changes are made, match a special interrogative sentencefulness by the House of Lords. (Drabble, 2013) The munificent geographical Society (2013) summaries two megatrends causing these demographic changes, the first reason is low / declining fetidness rate. Women have been having fewer children during the past 40years though birth rates have adult in a bit in the past 20 years. In Britain, women are presently having 1.9 children,the highest figure since 1973,but far degrade than 1964. The second reason is rising longevity. Individuals have longer lifetime benefits from improvements in diet, health and preventative health care. In the twentieth century, the average life span added up by 30 years. With the elderly existence the fastest growing age theme in UK, it will create increasingly force in healthcare and social services. According to BBC (2013),Peers said significant changes in pensions, health care and employment practices were ask to attentio n people back up a good quality of life as they aged.Thus, the state should assist people in later life was a priority. There are some suggestions has been raisen from Royal geographical society (2013), for example, raise the age of retirement, sustain or increase levels of migration-to help fill labor /skills gaps and improve pecuniary planning for older age by increasing older peoples incomes and reducing be for older people. both(prenominal) people argue that consumption cash on the elderly is a gas of money, it is better to spend on the four-year-old who can still contribute to society.However, this is the particular that the elderly ever contributed the nation when they were young. Therefore, the problem of the elderly must not be neglected. In my opinion, these suggestions are effective to solve these social problems? Finally, we will discuss the monarchy in UK. Calls for the U. K. to abolish the monarchy and become a republic are ever-present(Khazan, 2013), this is because there are some problems produce from the monarchy. Firstly, the monarchy is a muff of taxpayers money. According to Buckingham Palace, Ithas been acknowledged that sustaining the violet family costs Britons 53 pence, or or so 81 cents, per person, per year. The total came to about 33. 3 one million million million pounds (about $51. 1 million) for 2012-2013, according to the Palace, up from 32. 4 million pounds the previous year (Khazan, 2013). Therefore, the public are confused to this money is given to them instead of being given to fend for troop or fund hospitals. And it is ample to pay for thousands of teachers, nurses or polices officers at a time of sweeping public spending cuts.(Smith, 2012) However, it has been argued by Cole that Britains olympian family is an affordable indulgence. (Cole, 2011) Britains kingly family is worth a staggering ?44 billion as a brand, according to a new study. (Thornhill,2012) This is no doubt that the monarchys quality brings in lots of tourism revenue, millions of tourists come to England to see the Monarchy per year, and many ships in London thrive on tourism. Although there are some benefits from the monarchy, there are still some suggestions on abolishment exist. Because in the past, the monarchy was the dominant queen in UK.Nowadays, all affairs are solved by the British government, and the monarchy has no place in UK anymore. There are other methods have been suggested to solve, such as make a vote as well decide whether to abolish the monarchy according to the opinion of the public. In my opinion, it may be not an effective method to solve by soliciting public opinion. In conclusion, it has been discussed which three nominate problems are influencing the British society. These problems are about immigrants, aging population and monarchy. For immigrants, the method of assort of control by setting the level is used to solve the problem.For Aging population, it is required cultural phenomenon wi th the development of economy and technology, it has been suggested to sustain the elderly quality of life as central concentration by meliorate financial planning. At last, whether to maintain the regal family has been suggested to decide by making a vote in the public. Among these methods, I think solutions on issues of immigrants and aging population are effective. But for the monarchy, I think the opinion of the public may be not decisive factor to abolish the royal family.

'Predominance of Goddesses in Minoan Religion Essay\r'

'The underweight axiomatic amour present in Minoan organized godliness is its polytheistic and maternal features, olibanum it is always referred to as a goddess morality, wherein either deities argon egg-producing(prenominal) and at that place had been no troopsnish divinity detected until afterward times. Added to that is the incident that anthropoid deities argon anomalous and they be usu eachy embodied on a littleer level in contrast to distaff deities. The predominance of goddesses in the Minoan righteousness is very probable in its passions. The proof to this claim is that the mass of mainland palaces shows paintings of parades wherein the people give offerings to their goddesses.\r\nClay statues of feminine deities were be locations located in Crete. The predominance of fe virile gods is withal indicated by the r in ally task occupied by priestesses in spireligious rite rites and the att break offance of wo custody in ceremonies’ environ ment. The compute of women in addition exceeded that of priests and staminate assistants, and this could be seen in the paintings on the Aghia Triadha Sarcophagus which would be further discussed later on this paper along with former(a) evidences make which razes to the predominance of goddesses in the express organized religion.\r\n The Minoans worships female gods, and even though on that point ar several(prenominal) proof of male deities, portrayals of Minoan goddesses greatly forbiddennumber representations of any(prenominal)thing which could be judged as a Minoan male graven image. Whereas some of these portrayals of women are considered to be representations of worshippers and female priests all overseeing ghost wish well rituals, as opposed to the goddess herself, in that respect still appear to be numerous female deities such(prenominal) as perplex Goddess of fertility, and so on (Hooker, 1999).\r\n Since ruins and remnants were the o nly thing unexpended field for us in apprehensiveness Minoan culture, wholeness could only ruminate and predict what the Minoans phantasmal culture and practices had been. The Minoans left only some articles and pieces of their relics which only suggests at a prosperous and complicated religious practices and figurative method piece of ass their yeasty exteriors. As already menti unitaryd earlier, the nearly seeming(a) attribute of this peculiar(a) religion is that it is polytheistic and matricentric in spirit. Most of the Minoans gods are female and it was only after so numerous years that male gods had been identify and even then they conserve out tracked position in contrast to female gods.\r\nA majority of religious and ethnic scholars now accept as h nonpareil and only(a)st that almost each religion started out with a matriarchal characteristics and it was only after so m any(prenominal) years that they opinionated to change this matriarchal existence into a antiquated whizz. The sudden change from a matriarchal course of religion into a time-worn wholeness is still a ca intake of great controversy up to this point in time.\r\n except, the espousal of an unreactive way of manners due to cultivation may have basically reoriented order of magnitude in the direction of a patriarchal model of organization and the ensuing rethinking of religion comprised by female gods. What is for sure is that urbanisation radically hastened gender inequality as the lives of mankind unexpectedly took up a reprise magnitude, that of the public and the private life.\r\nThe agree of public life which is comprised of supervision, regulation, and military groups do up by the men definitely shaped a reorientation of religious principles. However, the Cretans apparently did non change their matriarchal way of life and religion into a patriarchal one. Up to this point in time, the heritage of the female oriented religion is still present in their li ves. This is translucent by means of the fact that in Crete men and women alike vow through with(predicate) the pattern of Virgin Mary. In Crete, the epithet Panagia is as popular as ever (Hooker, 1999).\r\n The regulation of the Minoan pantheon appears to have been omnipotent goddesses who governs and oversees everything in the world. This god is a mother deity, the judge having come from her speculately motherly posture towards everything and everyone here on Earth. The descent of a mother to a tyke is believed to be completely distinct from that of a beat to his babyren. One may demote this particular claim enceinte to under endure however, such would non be the case if one thinks back and reflect that almost everyone holds the manifestation that â€Å" at that place is no greater live than that of a mother to a child” to be true, and even Sigmund Freud suggests the same whimsicality on one of his works, â€Å"Moses and Monotheism”.\r\nA ccording to him, the relationship between a mother and child is apparently more real than that of a child with his tyro especially if one would consider the fact that each and every one of us came from our mother’s womb. Although a relationship with a father is in any case a biological one, such is different and could only be supposed since the child did not come from the father, rather, as mentioned earlier, we all came from our mother’s womb.\r\nFrom here, one could deduct that one of the fundamental aspects of a matriarchal religion is a next affiliation or connection, like human relationship and the like to their goddesses. Religions prevail by male figures on the other hand, is liable to show distance. However, all of these are mere suppositions and rationalityed guesses from great thinkers, considering the fact that very routine information regarding goddess religion were actually turn over down to us.\r\n It is basically owing to this reaso n that it is hard to weigh the nature of the mother-goddess of Minoans. in that respect are several demonstrations of goddesses, which directs to the assumption that the Minoans were polytheistic. However there are overly assertions that the many representations of female goddesses were nothing but secure numerous manifestations of a single goddess.\r\n there are numerous goddesses which could be place from one another in scandalise of the claims for a monotheistic religion. in that respect is The madam of the Beasts or what others call the Huntress, this particular deity is epitomized as one which conquers and is efficient in mastering beasts or animals. In a later embodiment, Huntress became the Mountain Mother and was illustrated to be standing on a view and evidently defending the animals as nearly as the natural world.\r\nSnake Goddess, on the other hand is probably the most popular goddess of the Minoan religion. She has snakes inter colligate on her tor so and since her sculptures are anchor only on houses or small incloses in palaces, there are suppositions that the Snake Goddess is some kind of a domestic deity. However, the household goddess also appears in the form of a circumstantial birdie, this is assumed since there are several close ins which are leaning around a go down-like form. Majority of scholars thinks that major goddesses of Greek religion such as Hera, Artemis, and the like originated from Minoan goddesses (Marinatos, 1993).\r\n The world for the Cretans appears to be saturated with divinity, every object in the universe were all full of religious significance. This is evident on their worship of trees, pillars, and so on, the priesthood as it appears, is dominated by women, although there are minute proofs that palace kings also serves religious purposes (Marinatos, 1993).\r\n There are also proofs that the Minoans religion also holds belief on demons, which are unceasingly visualise d as doing certain religious rites and the like, so their precise nature is hard to judge. They are also portrayed in human forms, with the hands and feet of a lion, and bandage they are definitely hideous, they could still be, considered as representations of religious worships.\r\n Also, as mentioned earlier, urbanization radically modifies social relations. Instead of genuine, natural, relationships founded on relationship and empathy, urbanized cultures managed themselves around more theoretical, less durable, and intrinsically uneven lines. For instance, urbanized companionship revolves around class or frugal track down instead of kinship, economic function creates a sort of social discrimination, as officials, priests, and so on comes to d healthful in more significant roles than other people. /urbanization also creates a rip in human experience in that life is separated into public and private scopes. manpower were the ones who dominate public fields (Truste es of Dartmouth College, 2005).\r\n Crete, on the other hand avoided this sudden faulting from matriarchal rule into a patriarchal one. Crete appears to be a edict with no or very little class prejudices. Archaeological proofs imply that women did not full stop from playing significant role in their society, especially on the public spheres. Women there operated as priests, as functionaries as well as officials, they also joined in the same sports male joins in. This is greatly admirable considering the fact that sports in Crete were extremely red and risky. Bull-jumping for one is a sport wherein those who are weak at heart could not possibly hope to join into. totally the demonstrations of the assert sports points out that even a adult femalehood join in this desperate activity.\r\n It also appears that females partake in every profession and employment accessible for the male of the specie. The speedy increase of commerce in Crete includes accomplis hed craftswomen and entrepreneurs, and even the great, system of presidency and priesthood is full of women. In spite of the fact that the palace kings are male, the society itself could not be considered a patriarchal one.\r\n In fact proofs which came from Cretan settlements evidenced that Cretan society and religion is a matrilineal one. This is evident in the fact that kinship ancestry was reckoned through the mother’s lineage. Although there is no way to be certain that the Crete society is then matrilineal one could not deny that it is a possible final result especially since their religion is goddess-based.\r\n Places of worship could also be one determinant that the religion of Minoans is goddess based. Many caves located in Crete showed a great deal of information regarding the Minoan religion. Caves were 1st utilized in Crete as abodes or some kind of life sentence areas in the Neolithic period. By the end of the Neolithic era, caves start ed to be used at length, as burial grounds, and this kind of consumption carried on all throughout the early on Minoan age. Caves were also viewed as cult places in the Middle Minoan era, where they hold their worship to their deities. The predominance of female goddesses in Minoan religion is supported by the strawman of these caves wherein the deities they revere there all proved to be females.\r\n One of the most prominent cult caves is the Cave of Eilethyia which could be located near Amnisos and whose name is linked to the goddess Eileithyia. The basis for this particular connection could be found in Homer’s Odyssey. Close to the center of the cave, one could find a cylindrical stalagmite and contained in the area and in front of the stalagmite is something which looks like a square stone, which some believes to be an altar.\r\n The presence of domestic ensaints also points out to the matriarchal facet of the Minoan religion. The shrine at Myrth os is purportedly the place where the goddess Myrtos was found. This particular shrine could be dated back at the early Prepalatial period and it was known to have a bun in the oven all throughout Minoan prehistory. four of the best well-known Minoan havens could also attest to the domineering feature of the say religion (Moss, 2000).\r\n The saint of the Double Axes at Knossos is a small shrine which was woebegone along with its religious furnishings in situ and is accordingly very precious in price of understanding the Minoan religion. The room’s ground region is separated into different levels. A number of big vases could be located in the front area, in the middle region a stand sidestep of offerings is entrenched in the screw, and on each side of the table groups of detailed jugs and cups could be seen. At the back of the room, one could see an elevated bench wherein dickens set stuccoes clay could be located.\r\nIt is where one the horns of consecr ation are placed, and in each container, between the horns of consecration is a circular hole. This hole is supposedly used to hold a double axe. Amidst the 2 pairs of horns, they located a statuette of a woman which is shaped like a bell. There were also found a slighter statue of a woman. They also found a sculpture of a man holding out a dove as well as devil other figurines of women (one of which have a bird atop its head). The last is frequently believed to be a goddess while the other statuettes are categorized as votaries.\r\n The Town Shrine at Gournia is a post-palatial bench mental institution situated close to the utmost point of the neighborhood. This tiny shrine does not belong to to a palace or to any massive structure in particular. Rather, the shrine is an independent architectural division close to a cobbled road. When the shrine was un flat coated they saw that it is in a noticeable poor state of conservation.\r\nHowever, its floor is full of a hug e measuring rod of cult belongings, some of which are similar to those of the Shrine of the Double Axes. The absence seizure of associated pottery made it had to date the shrine; however, it is possible that it was last put into use in the LM IIIB era. A pathetic bench is situated in the grey partition. The northeast corner, on the other hand, showed a public stand table of offerings somewhat which were to be found four snake-tubes, the bottom of a 5th snake-tube hidden on the stand table of offerings\r\n The Ayia Triadha Sarcophagus is also one of the great sources of evidence if one wants to prove that Minoan religion is basically goddess-based. The said sarcophagus was discovered in a ravaged tomb in early ordinal century B.C. It is located in Ayia Triadha, therefore the name Ayia Triadha Sarcophagus. The front side of the sarcophagus depicted goddesses which were represented by the double axes, there are also birds located atop the axes which is believed to si gnize the arrival of a goddess.\r\nIn the West end of the sarcophagus is an incomplete male processional scenario, it also shows a carry pulled by two Agrimia, and the chariot also carries two women. Agrimia is believed to have religious implications in Minoan art. It is also probable that the two women on the chariot are goddesses. At the back side of the sarcophagus is a shrine with a tree in the middle. To the left of the said shrine is an altar, a woman stands in front of the altar and behind the woman is a sacrificial table where a bull is secured which indicates that it is to be sacrificed.\r\nThe woman standing have her hands held amply while at the other side of the scene one could see a parade of women with their palms down which signifies that the sacrifice is meant for the earth or to an nether region character which in turn, implies the possibility that the sacrifice is meant for a funeral of some sort. At the East Side of the sarcophagus are two females riding a char iot which is pulled by two winged griffins, and over them there is a flying bird. The two women are viewed as goddesses, which are implied by the mystical appearance of the griffins. These figures are also viewed to be guides for those who are heading towards the underworld (Minoan, 1988).\r\n As could be seen, huge quantity of evidences points out that the Minoan religion is indeed dominated by females. It is also in the first place because of this particular observation, which were derived mainly from archaeological relics, that it is solve that the society of Crete is also matriarchal in nature. The presence of numerous goddesses depicted through relics such as paintings, vases, and place of worships and so on all points out that the religion of Minoans were indeed polytheistic and goddess-based in nature.\r\n works Cited\r\nHooker, R. (1999) â€Å"Minoan Religion.”\r\nMarinatos, N. (1993). Minoan religion: ritual, image, and symbol University of South\r\nCaro lina Press.\r\nMoss, M. L. (2005). The Minoan Pantheon: towards an understanding of its nature and extent\r\n John and Erica Hedges Ltd.\r\nTrustees of Dartmouth College (2000) â€Å"Minoan Religion.”\r\nWarren, P. (1988) Minoan religion as ritual action Gothenburg: P. Astroms.\r\n \r\n \r\n'

'History of TV Broadcasting Essay\r'

'1950s\r\nDuring the 1950s, the University of Santo Tomas and Feati University were experimenting with picture. UST demonstrated its home-make receiver, while Feati clear an experimental video rank 2 years afterwardsward. On October 23, 1953, the Alto riddle System (ABS), the forerunner of ABS-CBN, made its number 1 telecast as DZAQ-TV stock 3. The ABS offices were and so located along Roxas Blvd. ABS was possess by Antonio Quirino, brother of former president Elpidio Quirino. Consequently, the origin telecast was that of a party at the owner’s residence, earning Elpidio Quirino the honor of be the first Filipino to appear on television. The station head for the hillsd on a four-hours-a-day register (6-10PM), covering unless a 50-mile radius. ABS was later s doddering to the Lopez family, who later transformed it into ABS-CBN By 1957, the Chronicle beam Ne 2rk (CBN), owned by the Lopez family, operated two TV sendâ€DZAQ descent 3 and DZXL-TV cable 9.\r \n sixties\r\nBy 1960, a third station was in operation, DZBB-TV get 7, or, the Republic send System. It was owned by Bob Stewart, a long-time American resident in the Philippines who overly started with radio in 1950. RBS started with only 25 employees, a surplus transmitter, and two old cameras. During this time, the most popular horror serial publication on Philippine television was Gabi ng Lagim. In 1961, the National Science outgrowth Board was established. It was behind the earliest foremost to use local TV for education, â€Å" program line on TV” and â€Å"Physics in the Atomic Age.” In 1963, RBS TV course-7 Cebu was inaugurated\r\nThe metropolitan Educational Association (META), in cooperation with the Ateneo sum total for Television Closed Circuit Project, produced television series in physics, Filipino, and the social sciences which were broadcast in selected TV stations and receive by participating secondary schools. The META team was headed by Leo Larkin, S.J., with Josefina Patron, Florangel Rosario, Lupita Concio and Maria Paz Diaz as members. The project lasted from 1964 to 1974. By 1966, the number of privately owned TV impart was 18; ABS-CBN was the biggest web by the time soldierly Law was declared. By 1968, the daily television content consisted mostly of canned programs; only 10% of programs was locally produced. The same year, ABS-CBN provided Filipinos with a live satellite feed of the Mexico Olympics. Filipino audiences also saw the Apollo 11 landing live in 1969.\r\n1970s\r\nDuring warriorlike Law, Ferdinand Marcos ordered the closure of all but three television stations: bring 9 and 13 were eventually controlled by then Ambassador Roberto Benedicto, and Bob Stewart’s Channel 7 was later allowed to operate with limited three-month permits.\r\nABS-CBN was seized from the Lopez family, and Eugenio Lopez Jr., then president of the network, was imprisoned. In 1973, the Kapisanan ng mga Brodkaster sa Pili pinas (KBP) was organized to provide a mechanism for self-regulation in the broadcast industry.\r\nBy the latter part of 1973, Channel 7 was heavily in debt and was forced to transport 70% of the business to a concourse of investors, who changed the name from RBS to Greater Manila land (GMA) Radio Television Arts.\r\nStewart was forced to depart from majority control to Gilberto Duavit, a Malacañang official, and RBS reopened at a lower place new ownership, with a new data formatting as GMA-7. When the smoke cleared, the viewer had channels 2, 9, 13, run by Benedicto; Duavit’s 7; and 4, which belonged to the Ministry of Information. When DZXL-TV Channel 9 of CBN was sold to Roberto Benedicto, he changed the name from CBN to KBS, Kanlaon Broadcasting System. So when a fire destroyed the KBS television studios in Pasay, the people of Benedicto took over the ABS-CBN studios on Bohol Avenue, Quezon City. His employees go in, and by August 1973, KBS was broadcasting on al l ABS-CBN channels. A year later, Salvador â€Å" chum salmon” Tan, general manager of KBS, reopened Channel 2 as the Banahaw Broadcasting Corporation (BBC). The two Benedicto stationsâ€KBS Channel 9 and BBC Channel 2â€mainly aired presidency propaganda.\r\n1980s\r\nIn 1980, Channels 2, 9, and 13 moved to the newly-built Broadcast City in Diliman, Quezon City. In 1980, Gregorio Cendaña was named Minister of Information. GTV Channel 4 became known as the Maharlika Broadcasting System. When Benigno Aquino was assassinated in 1983, it was a smallish item on television news. GMA Channel 7 gave the historic funeral procession 10 seconds of airtime. In 1984, Imee Marcos, daughter of Ferdinand Marcos, attempted to defy over GMA Channel 7, just as she did with the Benedictos. However, she was foiled by GMA executives Menardo Jimenez and Felipe Gozon. On February 24, 1986, MBS Channel 4 went off the air during a live news conference in Malacañang and during an exchange between Marcos and then old geezer of Staff General Fabian Ver. The network was eventually taken over by rebel forces and started broadcasting for the Filipino people. On September 14, 1986, ABS-CBN Channel 2 made a comeback and resumed broadcasting after 14 years. On Novermber 8, 1988, GMA inaugurated the â€Å"Tower of Power,” its 777-feet, 100kW transmitter, the sylvan’s tallest man-made structure. In 1988, PTV Channel 4, then MBS, was launched as â€Å"The People’s Station.”\r\n1990s\r\nIn the 1990s ABS-CBN launched the Sarimanok category Page, the station’s Web presence, making it the first Philippine network on the Internet. On February 21, 1992, ABC Channel 5 reopened with a new multi-million-peso studio compound in Novaliches. By 1996, 89% of Filipinos and 57% of Philippine households watched television 6-7 days a week. In 1997, the Children’s Television figure out (RA8370), providing for the creation of a National Council for C hildren’s Media Education, was passed. By 1997, 57% of Filipino households had at least one television. 100% of those in variety AB had televisions, as oppose to only 4% in class E. In 1997, the Mabuhay Philippines Satellite Corporation successfully launched Agila II, the country’s first satellite. By 1998, there were 137 television stations nationwide.\r\n'

'Bmw Films Essay\r'

'Where the BMW films a bully root word? How successful was the attempt? In my opinion, the BMW films where a immense idea at that specific irregular in clock time. The company had no cutting product launches to promote. Further more than, budget was available in put up to â€Å"experiment” hot ideas and ripe advertising and packaging actions. With this stark(a) stigmatisation exercise BMW had little to lose (mainly money) and a huge deal to win. The iron proven to be an incredibly successful one.\r\nIn order to measure and justify this military posture I have chosen to bring out(p) the following reasons: •Number of population who watched the BMW films: The films reached a great amount of people (aprox. 9 million viewers) in the early stages of the campaign. Furthermore, BMW had managed to contract the audience they were organizeing •Feedback from the viewers: The positive feedback real proved to the marketing aggroup that the campaign had been a success. Comments showed enthusiasm and in slightly cases even led to action. Feedback from the media: BMW achieved to generate the suitable interest in order to get word praises from media publications that gave the initiative a â€Å"Hollywood impression” status. •Press activity: The marketing team was overwhelmed when they saw that the press activity was 10 times high than expected. •Viral travail: One of the most unexpected achievements of the campaign was to produce a massive train reaction amongst the viewers. 94% of viewers suggested the films to others. • increase in sales: After the BMW films campaign, sales in 2001 increased almost 12% from the preceding(prenominal) year.\r\nIn this year BMW surpassed the 200,000 change units barrier for the first time in North America. What was the motivation screwing the idea? Given the opportunity to do pure branding the marketing team aimed at achieving through non-traditional promotion a memora ble campaign that would remain in people’s minds for years to come. The motivation screwing the campaign was to â€Å"refresh” the BMW brand by attracting the interest of a junior demographic segment and leave behind the traditionally yuppie customers relate to the brand in previous years.\r\nThe concomitant that the campaign was distrisolelyed through the meshwork shows the commitment of the company to attract these younger customers. The key concepts that the campaign was trying to draw were the excitement of driving, the performance of the BMW cable cars and the excitement related in driving the â€Å"Ultimate parkway cable car”. A key expiration for the marketing team was likewise to search new possibilities in enclosures of promotion and to achieve the highest impact possible amongst the target audience. The first mover advantage had been at the core of BMW’s campaigns and the BMW films were to be no exception to that rule.\r\nWho was th e target market? What was the natural North American BMW customer? Is it the analogous as its competitor’s normal client? The â€Å"typical” BMW customer was closely 46 years old with an just income of $150,000, well educate, married and with no children. near importantly, 85% of BMW’s potence tainters were on the Internet originally procureing a BMW. Their customers saw driving as a pleasure and tended to be leaders. They enjoyed being in control. The competition was targeting different types of clients. The Japanese manufacturers much(prenominal)(prenominal)(prenominal) as Honda, Toyota and Nissan for example, were mainly targeting lower income direct customers.\r\nAs for the higher end brands such as Mercedes, Porsche and Jaguar they were targeting older customers with higher income level more focused on luxury and comfort. How healthy is the brand in the US comp bed to previous years? What be the weaknesses? At this point in time the BMW brand w as healthier than ever before in the US market. In this period, out of the people that intended to buy a luxury brand, 16% said they would buy a BMW against 11% that intended to buy a Mercedes. This represented a substantial turning point in BMW’s operations in the US.\r\nThe strongest weakness I perceive in the BMW brand is the fact that it relates to people who are passionate or so driving and look for the excitement of being in control of a car. Furthermore, I believe it is people who tend to be willinging to maximize the cars attributes in order to experiment the whole experience the car can provide. In this sense, the brand is perishable, as customers tend to look for other attributes such as comfort; reliability and prestige tend to focus on other brands such as Mercedes or Jaguar. What should McDowell do? Which option is the correct one?\r\nIn the diddle term I would recommend McDowell to produce a few more short films in order to light upon advantage of the moment um created by the previous films. However, this strategy would not be sustainable in the long term as the competition would start copying this set up and the effectiveness of the campaign would be diluted. What I would suggest in the long term would be to organize events in the major(ip) US cities that would reinforce the BMW Films concept but more personalized towards the customers. The idea behind this would be to create a steadfast bond between both parties.\r\nIn order to achieve a good segmentation of customers to attend these special events I would use the www. bmwfils. com web page to give (through the previously provided information by the customers) the ones that suddenly fit the brands criteria and the ones that have the most emf of becoming BMW customers. Assuming that BMW in the short term will have new products to launch and that the advertising budget will still be low in comparison with competitors, I believe that these events would be a perfect follow up to the BMW films campaign and that expectation would be created amongst the change media.\r\nFurthermore, not only would BMW be innovating in non-traditional advertising and promotion formats but they would also have the capability of specifically targeting potential customers. In this way BMW would continue to exaggerate on the BMW Films idea but in this case the customers will perceive that they are the ones at the wheels of the â€Å"ultimate Driving Machine”.\r\n'

'Analysis of Lincoln’s First Inaugural Address Essay\r'

'When Abraham capital of Nebraska won the presidency in 1860 the northward was divided. He accepted his chairpersonial duties k forthwithing that he was working with a acres that no longer remained united. septet of the grey grounds had already break awayd from the confederation and were get to refer to themselves as the Confederates. What he had now were free states and hard worker states. When capital of Nebraska gave his world-class reference point he attempted to do so in a focus that would non dissuade his chances of gaining pay in the southern states, especi exclusively(prenominal)y when it involved the existence of slavery.\r\nHowever, he also made it watch in his make out that he believed a secure and united community was of extent importance and he rejected the ideas of secession and nonage rule, and he did not concede the breakup of his nation. Abraham capital of Nebraska was elected without the support of a single southern state. The states in the so uth were fearful that capital of Nebraska, who openly deter slavery, would establish anti-slavery laws and equality for all in all citizens, including blacks. However, in his address capital of Nebraska did the opposite.\r\ncapital of Nebraska knew the southern states were apprehensive of him being the man in charge and assumed their rights may be endangered and he wanted to consolation their mind. He let those in the reciprocal ohm experience that he had no social function to interfere with the institution of slavery in the states it currently exists, and that he had no straight right to do so (669). capital of Nebraska had said this repeatedly in more speeches he made onward this address, and he never intended to diverseness his position on this. He believed each state had the right to control their domestic affairs, and the federal official government allow for do its dress hat not to interfere with state sovereignty.\r\nThat counterweight of power is what makes the political system in the United pronounces so successful and capital of Nebraska really attempts to respect that. capital of Nebraska indeed addresses the controversy about the delivering up of slaves aft(prenominal) they have escaped. He refers directly to a passage in the ecesis that says whatsoever person who is held to a service or labor in one State and escapes to another cannot by law by pardoned from said job, but essential be returned to whoever the service or labor is due(p) (670).\r\nLincoln does question if this was and ramble in the paper by those who hoped to get fugitive slaves who have escaped, but he does acknowledge the fact that because it is in the piece of music himself and members of Congress support it. Although it is not urinate who lead enforce this policy, the national or State authorities, Lincoln suggests that it is in all States best interest to abide by the laws in the Constitution that have soon enough to be repealed. Although Lincoln was very handsome of the institution of slavery in the southerly States even though he did not fully support it, he did not stand for a nation divided.\r\nAs the southern states continued to remove themselves from the core, Lincoln feared they were attempting to disrupt the order of things in the nation. The union of States is considered to be perpetual. It is the fundamental law of all national governments; no government would result provisions in its constitution that would take on for it to be terminated. He states that since the beginning of the Union there has been progression only towards change the Union and the establishment of the Constitution was to â€Å" take a hop a more perfect Union” (671).\r\nAs States continue to break up the nation is becoming less perfect because the indispensable element of perpetuity is lost. States are legally bound to remain a vocalization of the Union, and those who attempt to work against the national billet are insurrectiona ry (671). As the chairperson of the United States Lincoln believes he has an central duty in taking whatever means necessary to keep the Union in place. He makes it very name though, that in his attempt to defend and bore the Union he plans to do so without bloodshed or the use of fierceness unless he is forced to do so. Lincoln strives to re cipher these national phone numbers in a peaceful direction.\r\nAbraham Lincoln stands firm in his belief that the separation of the Union will have definite consequences. He believes that before the southern states carry out a matter as great as the destruction of the Union they are a part of they consider the gravity of their decision. Lincoln states that there is not any conviction when any right plainly compose in the Constitution has been denied. If there was a time when the majority deprived a minority of his constitutional rights then there may be cause or saveification for a revolution, but this is not the case in this situa tion (673).\r\nThe Constitution ensures that all of the fundamental rights of individuals are cover so there should never be and questions concerning them. However, the Constitution cannot possibly cover all questions and issues brought before it, and this is where the division between the minority and majority derive. If a minority chooses to secede from the majority rather than attempt to respect they are setting themselves up for disaster. A minority of their own will secede from them after the majority disapproves to be controlled by them, and there a poisonous posture begins (673).\r\nLincoln expresses in his Address how principal(prenominal) it is that the nation does not separate. whole of the States must share the same nation, the same land, and that is not going to change. A wall cannot just be built and all problems and issues forgot. All States must work together to solve the issues and remain a united nation. Lincoln is aware that when individuals or States are di scontented with the existing government they the ability to exercise their rights of amending the Constitution or attempting to overthrow it (675).\r\nHe believes that if the citizens of his nation want a change or hope to make amendments to the Constitution they do so in a more proper and convention manner than to rebel against the national government or to separate from the Union, very extreme and destructive measures. The or so pressing issue is that of slavery, that is the only substantial fight between the States. unity one-half of the nation is against it, the other half believe it is right and want to make pass their right to keep slaves.\r\nThe provisions in the Constitution involving slavery, the fugitive-slave clause and the suppression of the impertinent slave trade are strong enforced and in some ship canal work to please both sides of the dispute (673). This is not an issue that can be easily puzzle out but the separation of the Union will make things oft worse off than they were before. The foreign slave trade would be revived, angering the anti-slave states, and those states would ultimately refuse to return slaves who escape (673). Lincoln believes that the batch of the Union lies in the hands of his fellow-countrymen.\r\nThe issue of civil war is prevalent and will be the greatest consequence of secession. He assures his citizens that the government will not be the assailant and there will be no conflict unless they are the aggressors. Lincoln makes it very clear in his address how important he believes the unity of the nation is. No problems will be solved by separating and he wants the citizens of his nation to know where he stands on the issue. It was known that Abraham Lincoln supported the Northern, anti-slave states but in this Address he focuses on trying to bow them that secession is not the answer, and ttempts to do so without further alienating them.\r\nAny president beginning their first term wants to all the way state hi s position on the most pressing issues at the time of their election, and how he plans to tackle them. Although, Lincoln does not specifically list the ways in which he plans to reunite his nation he does caution them of the eventual consequences if the problem is not addresses and solved. Lincoln knew what was to come if the two sides could not give way an agreement, and he was right.\r\n'